Transcript for GMA's exclusive sneak peek of star-studded Super Bowl ads -- including Harrison Ford!
Lara. Time now for a special speak peek at some of the biggest super bowl commercials going back to T.J. In Atlanta. Hey, T.J. Hey there, Lara. Are you going to spend a little over $5 million for a 30-second ad? What do you get? You get to put chance the rapper, the backstreet boys and a bag of doritos all in one place. We need an Alexa dog collar for dogs. Ordering dog food. Ordering dog stood. You can bark all you want. I'm not paying for any more dog food. Reporter: The battle of the ads is already under way. Alexa, play music. Okay. ?????? Reporter: Amazon is showcasing box office stars like Harrison Ford. I'm not talking to you. Reporter: And forest Whitaker in their newest promotion for the big game. Alexa, play my podcast. Did that surprise you. Reporter: Along with Amazon brands like doritos are featuring ads with the biggest names in entertainment, chance the rapper and the backstreet boys among them. ??? I never wanna hear you say ??? Reporter: Some are aimed at harnessing a harmonious mash-up of humor. Ooh, follow my nachos -- Reporter: Homage. ??? Preaching to the choir ??? Reporter: And horror. Olay's one dubbed killer skin plays off Sarah Michelle Geller's horror resume including "I know what you did last summer" and "Scream 2." Advertisers are realizing the power of women in the NFL fan base and reaching out to them more than ever during the super bowl. Reporter: Only a quarter of super bowl ads showcase women and hope their ad diversifies the high priced commercials. And, Lara, you spend $5 million on an ad you got to get more than just 30 seconds. Getting 100 million people to watch but you need the buzz and need T.J. And Lara talking about your ad days before so more bang for the buck these days. They are. Thanks to you, my friend.
This transcript has been automatically generated and may not be 100% accurate.