How to help small businesses this holiday season

“GMA” sponsor Amazon is encouraging customers to shop small this weekend and throughout the holidays.
2:12 | 11/27/20

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Transcript for How to help small businesses this holiday season
Even though we're in the pandemic you can shop small during this holiday season. This segment is sponsored by Amazon and they're encouraging their customers to support small businesses. That means helping tens of thousands of owners gain more visibility. So they can blanket the competition. Take a look. Meet Collin Macintosh, CEO and founder of sheets and giggles. A pretty boring space. This eucalyptus bedding brand is based in Denver, Colorado. Only have eight full time there are I would say probably about 40 people that touch the company in some capacity from everything from manufacturing to shipping to our warehouse team. Reporter: Needing more visibility this team turned to our sponsor, Amazon. Over half of Americans actually start a product search on Amazon when they're looking for something so we launched on Amazon in March 2019. Reporter: Now with their own storefront online this small business is reaching millions of customers worldwide. It's been a huge game changer for the business. You're talking about basically doubling our sales. We have about 900 reviews and 4 1/2 stars and couldn't be prouder. People may not be aware but more than half of everything on Amazon comes from one of these independent small and medium size businesses. Amazon works with more than 1.7 million selling partners who each have their own independent stories of entrepreneurship. Reporter: You can find a wide variety of products ranging from weighted gloves for athletes to wellness creams and oils to all natural pet treats for your furry friend. But with the impact of the pandemic, many small businesses are suffering. So Amazon is taking steps to help during the holiday shopping We've committed $100 million to support small businesses, customers can shop small businesses by region and find hand crafted products from makers. Can you even get to snow some of the business owners. this holiday season will certainly look a bit differently but you can still get the perfect gift for everyone on your list and the best part is, you can support small businesses while you're at it. Thankso our (Boss) Enjoy your time off.

This transcript has been automatically generated and may not be 100% accurate.

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