IT Cosmetics founder Jamie Kern Lima talks about her new book

Jamie Kern Lima shares her story and what she's learned since launching her beauty brand in "Believe it: How to Go From Underestimated to Unstoppable."
5:46 | 02/22/21

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Transcript for IT Cosmetics founder Jamie Kern Lima talks about her new book
We're back now, we got some Monday motivation for you. From the self-made founder of the billion-dollar brand it cosmetics and author of "Believe it" how to go from underestimated to unstoppable. We say good morning to my dear friend, Jamie kern Lima, it's coming out tomorrow, I kwnt believe it's here, we've been talking about for some time. Jamie, we met years ago, we were seat mates on a plane. You were building your business at the time. To see where it's gone, but there was something about you, what's your secret to believing it? Robin, thank you so much for having me. Yeah, so many people know this for this success story of the cosmetics. Really my story is a girl who went from not believing in herself to learning how, not trusting herself to learning how, I think first of all, every single person watching right now can learn to believe in themselves, it's really why I wrote this book and I think we're all coming out a really tough season with the pandemic and so many of us have been dimming our light and I just want to say anyone watching right now, like that light is still inside of you and it's possible to ignite it, time to ignite and start dreaming again, even if it's for the first time in a long time. You went about it so organically, part of the beauty of your story, you had a skin condition, you couldn't find anything to help, you created it. How do you find your purpose like you did, Jamie? Yeah, I think the number one thing to do is really just to get still and learn to hear your own gut. Your own intuition. You probably know if you're in the right job or not, and I think it's so important to do lot of pressure put pressure on themselves their job or career has to be their purpose, actually it doesn't. Your job is what pays the bills. What fills your soul, what would you do for free, maybe it's a hobby that you need to take up again, maybe it's starting to paint again and giving your paintings away for free or going on a morning walk and telling an elderly neighbor hello every morning. Any of those things can be your purpose. Many of us, we have dreams. How do you turn your dream into a reality, though, Jamie. A few quick tips. Lot of businesses, robin, have a why or a mission, for real people have a mission or a goal but we forget we need a real why behind it. So getting a why and attaching it to a dream makes it so much more likely to happen. Asking for help, hard for so many people to do this. I talk about my own your knee in the book finding out I was adopted. I had to learn. I don't need help. Independent is a badge of honor. I learned that actually be a deep-seeded fear. Asking for help is huge, through therapy or faith, asking for a friend to show up for you the way you show up for them. And knowing when to let go of a dream, right, it's as important as knowing when to go after one. We live in a culture, don't quit. I don't think that's the victory. I think the victory is listening to your gut, is this the dream that I'm supposed to let go? Or, is this the dream that I'm supposed to go after in really being able to listen to your gut is everything. With have viewers sending in these wonderful words that they believe, faith, patience, it's also about self-talk. I'll give you a word, you're big about transformation, if someone says setback, what do you say? Robin, I say setup. What if our setbacks, reframe that as our setups, I'm getting stronger right now, I'm building closer connections with family and I'm going to dream again. Okay, different, what do you say if someone says different? I say authentic. You're authenticity is your superpower. All right, time for one more. Perfect way to end. Doubt it. What do you say? Doubt it, I say you can go from doubting it to believing it. It's really why I wrote "Believe it." And everyone can learn to believe it. We can definitely believe. I believe in you, robin. So grateful. You've been so good to us over the years. Thank you so much, Jamie. "Believe it" is out tomorrow. Today, though, check out Jamie's free confidence-building event. I think I'm on with you at 11:00 A.M. Yes, we're going live, I'm so excited. Already hundreds of thousands have signed up. Now ginger, good morning again. All right, robin, we know what we're doing at 11 sclk.

This transcript has been automatically generated and may not be 100% accurate.

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