Transcript for Parents call for boycott of Weight Watcher's app for kids
Backlash is growing this morning over a new app from weight watchers made specifically for kids. It's being called dangerous, irresponsible and immoral, and a new #wakeupweightwatchers is now trending. Paula Faris is here with more on that story. Good morning, Paula. Reporter: Not surprising. There is a lot of outrage. Kids as young as 8 enter their height, weight and health goals. They log what they eat. Some parents are furious, and they say ww is trying to build its customer base early. This app from weight watchers for children is receiving backlash. The app called Curbo is aimed at children aged 8 through 17 in part to help reach a healthier weight with food logging and a method called the traffic light system focusing at green, yellow and red foods. Green foods are foods that the usda dietary guidelines say children and families should eat more of. Yellow foods, in moderation, and red foods should be eaten fewer times per day. Reporter: Curbo raising concerns to some parents and nutritionists alike. I feel like the way this app was built is so similar to weight watchers and just geared completely towards weight loss, weight loss, weight loss. Reporter: Thousands have signed a change.org petition to take the app down, even calling it dangerous, immoral and irresponsible. 30 million people in the U.S. Of all different ages and genders and races suffer from an eating disorder which is a mental illness. Reporter: Holly who started the petition, is in recovery from an eating disorder. If we had had this app in our hands to literally log every bite of food to eat that we know that some of of us would have actually died from our diseases because it would have so enabled our unhealthy mentally ill thinking. Reporter: But weight watchers now known as ww saying comprehensive behavioral family-based programs like Curbo don't cause eating disorders, adding that the goal of the app is not weight loss. It's improving your overall health profile by changing behaviors around nutrition, activity and mindset. Reporter: It also offers breathing exercises and showcases success stories. Some showing before and after photos of children as young as 8 years old, and how much weight they have lost, but this also raising some concerns. Looking at before and after pictures of kids who have lost weight is absolutely something that could lead to children feeling horrible about themselves. You're not meant to be deprived of food to try to be skinny. You're meant to nourish yourself to be happier and healthier and feel good, and food is positive. Yes. 1 in 5 kids in the U.S. Are deemed overweight, but the American academy of pediatrics advised we don't mention the word weight, and for a company that dropped the word weight from its name, because they wanted to move away from the scale, this new product isn't sitting well, George. We should mention the app is free, but you can pay for coaching, George. Thank you very much.
This transcript has been automatically generated and may not be 100% accurate.