Apple unveils voice-activated smart speaker

The "GMA" team of insiders analyzes some of the biggest stories trending this morning.
4:10 | 06/06/17

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Transcript for Apple unveils voice-activated smart speaker
Back now with our big board and Diane Macedo is joining us here at the table but we'll talk about your story in just a minute. Hold on. Okay. First a major announcement from apple. The tech giant unveiling its first new product in years, the homepod which is a voice activated smart speaker going toe-to-toe with the echo and Google home. Becky Worley joins now to talk about it. Demand for smart speakers is through the roof right now. 36 million Americans are going to use these device as cording to e-marketers this year. What do you think about this apple device? Is it magical or is it eh? Magical or E mechlt. The $64,000 question, Michael. In this case the price tag makes its the $349 question. Homepod will be available in December. In is in that home assistant category that you said is exploding and probably lives in your kitchen and has siri built in so can answer questions like what's the weather going to be like? But the number one request of these assistants so far is play a song. So this is touted as a much higher quality speaker than those that come with Google home or Amazon's echo. Maybe the audio quality is the magic they're going for here. Worth double the price? Yeah, you know, the thing about this, remember, it's not about the product, it's not necessarily for all the other guys about the profit they're making on the profit. It's about the ecosystem. What's the end game for each of the tech giants. Amazon's goal, frictionless shopping. Consumers buy 10% more when they own an echo. Google's business, advertising, more voice searches, more searches mean more money. Apple, though, they're a hardware company and need a profit on this hardware and an entertainment so this is for the audiophiles. Michelle Obama was saying that she was showing up in their developer's conference and will be at the apple conference. A pretty good gig after the flotus gig. Thanks very much. Now we'll bring in Diane. You have the story of a young soccer star, disqualified from a tournament because of the way she looks. Here's what she said about it. Said it's only because the looks that like when they look at me they think I'm a boy but I'm really not. Now, Diane, MILI and her family presented that insurance card that showed she was a girl. Apparently he didn't believe it. It must have been heart break for her. Her dad said cry add as soon as she received this news. This is tough to take as anybody but for her team. The team out of this during the finals. But her dad said he talked to her about it and she loves soccer more than anything. The very next day she was out on the field playing again. Wow. Kick the whole team out sounds so unfair. On top of that but they had a lot of soccer stars who came to her defense? She has big names having her back. Abby Wambach not only tweeted about it but sent her a really beautiful video message. Hey, MILI Hernandez, I've heard the news and all I can say is that your courage and your bravery is going to help that next kid that's put in a similar situation. You can do anything you want to do and you can be anything you want to be. Guess what, you can look like whatever you need to look like to do it. Good for her right there. I'm kind of mystified. How did the organizers explain this. They haven't. As far as we've seen the family has done tons of interviews and the organization that made this call has not objection complained other than the team can appeal so now they're leaving it at that but, you know, she's not only hearing from Abby Wambach but Mia hamm as well who also tweeted about this saying we would love to host you at one of our camps. So she may not have gotten to play in the finals but she'll get to play with armie hammer which is pretty cool and the team has the option to appeal this decision so this probably won't be the last we'll hear about it. Diane, thanks very much.

This transcript has been automatically generated and may not be 100% accurate.

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