Can Camera-Friendly Makeup Help Your Holiday Photos?

CoverGirl has released Outlast Stay Luminous makeup that is said to be designed for selfies.
1:40 | 12/23/15

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Transcript for Can Camera-Friendly Makeup Help Your Holiday Photos?
perfect pose Sara Haines wants to make sure your makeup is selfie-tastic. The perfect selfie easier said than done if you're Taylor swift, Heidi Klum or Kim Kardashian but how do you go from this to this? Enter Dr. Sara vicary, cover girl principal scientist. What do you think makes a perfect selfie? I think it's really showing your personality and coming through with your best face and the base is really important so foundation is critical. Sara spent nearly two years in the cover girl lab in search of that perfect foundation for the perfect selfie. Outlast stay luninast. They tested it using an iPhone 5 and 6 naturally. Getting the finish right wasn't simple. One lighting condition it would look perfect. Then the flash and looked too glittery so had to go back and play with the formula until we got it right. Reporter: Cover girl isn't alone. Smashbox and Avon have been working on products designed to be more camera friendly. This is what girls are looking for. They want to look great on camera. They're taking selfies every day and they want to look great. Reporter: Dr. Sara went through 43 iterations looking for that perfect foundation. And being a veteran of a few selfies gone wrong myself, I was all too happy to give it a try. Before. And the results, well, you be the judge. Remember that before, after. And life as we know it may never be the same. For "Good morning America," Sara Haines, ABC news, New York. Looks great. She always looks great.

This transcript has been automatically generated and may not be 100% accurate.

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