Children Write Letters to Santa for 'National Believe Day'

Martine Reardon discusses Macy's 2014 Believe Campaign.
1:40 | 12/12/14

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Transcript for Children Write Letters to Santa for 'National Believe Day'
And I hope you can take me seriously. This is a wonderful thing. Try to get past the ugly suit. We're happy to have our friends from Macy's here this morning. We're partner iing with them on the believe campaign, helping make wishes come true with life-threatening conditions. We have kids here in their ugly sweeters. They're writing letters to Santa. Today, Macy's is doubling the donations, $2, instead of $1, for every letter to Santa dropped in a Macy's mailbox or submitted online. And talk us to about believe. Believe is such an important campaign. Particularly at this time of year. Macy's believes in giving back to communities. And this is our way of helping build the spirit of generosity and inviting children of all ages to write letters so that we can raise money for this worthy organization, make-a-wish. It is to help children with life-threatening diseases. And an amazing campaign, $2 today. Up to another million dollars. In total, $2 million to the make-a-wish campaign just for this time frame. Such a worthy cause. Kids, go, drop the letters in the mailboxes there. I want to remind our viewers that each of the kids letters plus all letters dropped in a Macy's mailbox will count at $2 instead of one. Another million dollars could be raised. Please go to goodmorningamerica.com on Yahoo to learn more. And write the letters in honor of national believe. We do very much believe right here.

This transcript has been automatically generated and may not be 100% accurate.

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