Transcript for Discovering the Secrets of Pricing at Your Favorite Retailers
The secrets to finding the best prices at your favorite stores. And our Cecilia Vega has the story. ? This is a good deal. Reporter: This is a secret hidden in plain sight. A shopping code cracked for "Gma" investigators right there embedded in price tags at some of the nation's most popular retailers. Shopping guru Kyle James. He's the brains behind rather be shopping.com. A website devoted to online coupons. He says there are pricing patterns at 14 national chains and counting. To help consumers know how to spot a good deal. Using hidden cameras, we are with Kyle, to spot savings in places you'd never think to look. Right on the price tag. First up, Home Depot, sometimes the secret codes are color-coded. Clearance product. Reporter: He says the key to savings is found in the last two digits of the price. At Home Depot, prices ending in 06 mean six weeks until the next mark down. 03, three weeks until mark down. The chain's best deal. James turned to his secret code-cracking weapon for confirmation, the store employees. It's insider stuff. You're not supposed to know that. Reporter: This employee agreed to share in silhouette another store secret from home Depot, sometimes the price is adjustable if there's an issue. They are up to a $50 adjustment if it's warrants. Reporter: Next up, target. James says prices ending in 98, 88, 04 and 24 indicate clearance items. But to know how much you're really saving, you may need a magnifying glass. This number on the right-hand corner. That's the percentage off the original price. Reporter: 70% off. And the good news is if target has a lot of product inventory, chances are prices will drop more. How long should you wait? Employees mark them down every ten to 14 days. Reporter: One possible reason for such pricing codes? A lot of stores do this so it makes it easier for employees when they're stocking shelves, even for management. Reporter: At costco, on the hunt for flat screen Ts. James says item ending in 99, full price. 97, it's a mark down. 97 with an asterisk, jackpot. James says it's a clearance item. So ends in 97, and downing. It's an asterisk. Reporter: I bought this at costco, flofs asterisk. Armed with knowledge and your credit card, just a few ways to shop like an insider. For "Good morning America," Cecilia Vega, ABC news, Phoenix. Jotting this stuff down. Those are really great -- We can get you a copy of the piece if you want. You can. Yes. I'll carry it. No, those are great tips.
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