Disney Launches Anti-Bullying 'Choose Kindness' Campaign

For National Bullying Prevention Month, Disney Channel is encouraging teens to "Choose Kindness."
0:46 | 10/03/14

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Transcript for Disney Launches Anti-Bullying 'Choose Kindness' Campaign
Silver is national bullying prevention months of right now we want to kick off an initiative that's very important to our parent company Disney. And tell us here at GMA it's called Disney's -- kindness campaign. Every single person has their own thing still be strong be kind be daring be awesome we're. Okay it's time to be an example -- kindness and together we can stop bullying. Sega's C all my friends they're beautiful asserts. The big name here we -- our partners paints and listen and -- for helping inspire positive actions and choose kindness. You be your very best every day testified used his kindness and I -- -- -- sunny and it only makes sense George.

This transcript has been automatically generated and may not be 100% accurate.

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