Whole Foods CEOs Apologize for Overcharging

The company says overcharging was unintentional in a video apology to customers.
2:23 | 07/03/15

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Transcript for Whole Foods CEOs Apologize for Overcharging
Now to a surprising and very public corporate apology. The heads of a popular high-end supermarket chain whole foods coming out and saying they are sorry. The company was accused of overcharging customers for prepackaged foods, sometimes as much as $15. Here's ABC's Rebecca Jarvis. Reporter: This morning, a rare mea culpa. The CEOs of one of the largest grocery store chains in the country speaking directly to consumers apologizing. Straight up we made some mistakes. We want to own that. Reporter: Responding to that consumer affairs investigation which accused eight whole foods locations in New York of repeatedly overcharging customers for prepackaged foods. Mislabeling weights resulting in errors like these. A package of chicken tenders, $5 more than it should be. This vegetable platter, $6 more. The CEOs calling the errors completely unintentionally. We know they're unintentional because the mistakes are in the customer's favor and sometimes not in the customer's favor. Reporter: Not the first time they've been accused of overcharging. Recently following an undercover inspector on unannounced grocery store visits finding numerous cases where customers were overcharged at multiple grocery store chains across the city. 5 cents, 20 cent, a dollar here happening week in and week out. Reporter: How do you know if it's the real deal in your cart? Weigh it. This says that it's a pound and you can check right here. To make sure that it is. Whole foods says it plans to increase training and bring in an outside auditor. If there's a mistake that's not in your favor, we promise to give you that item for free. If there is any question about any item in your shopping cart whole foods is urging you to bring that item up to one of its managers and, again, if there is a mistake, if the label says the wrong thing and it's more than what it should be, they promise to give you that item for free and these days this is so prevalent at so many different grocery chains it really does pay to look in your cart. See what's there. I do our shopping at whole foods. And I try to get through there in less than 30 seconds so now I have to like weigh everything as I go through? Yeah, exactly. All right. Thank you for adding to my to do list, appreciate that. Any time. My wife thanks you, as well,

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