James Marsden Is Ron Burgundy's Nemesis in 'Anchorman 2'

The actor reveals what it was like improvising with the likes of Will Ferrell, Steve Carell and Paul Rudd.
3:00 | 12/16/13

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Transcript for James Marsden Is Ron Burgundy's Nemesis in 'Anchorman 2'
All the stars of "anchorman 2" the legend continues will join us. We begin with james marsden. He's taking on the role of ron burgundy's arch nemesis. You're nothing if not like the rookie on this team here? So being added to the cast, going to work every day, we were just talking, I have to imagine these shoots are going to be long because you keep doing stuff and more stuff. They would eventually roll out opinion on digital, you have 20-minute takes. Will and steve are happy to fill them with improv. The thing about working with will, you know the scene, the lines going into it. You don't anticipate. You don't know he's going to do it like he does it. I had to pinch myself in my leg and create pain to stop laughing. It was a very loose, laid back comedy set. I would say. Like a parlor trick. Try to find people breaking outside the action. There's moments in the movie that you can see it. You see a couple of the actors biting their lip trying to keep it together. And rightfully so. I want to ask you. Before we see a sneak speak. I play a guy named jack lime. Already sleazy. He -- the boys move from san diego to new york city for the first 24-hour news segment. I'm one of the hot shot anchor there is. Getting paid a mil a year. Sendi spends an hour on the hair, blowing it out. The suits. He's a skal yard bully. Ron walks in and doesn't like his face. Just wants him to change his face. Let's take a look. What do you mean? Well, you're staring at me, hot shot. Do you want my autograph? no, it was just explaining who you were. I was looking at you. is that what I sound like when I talk? The guy's trying to be funny. He's not. Everyone in the room is so scared of him they laugh any way. How long is that scene taking? The director's just throwing stuff? ? So adam and will wrote the script together. Adam sits back and says, that's great. Say this. Tell him you don't like his face. Tell him to change it. Tell him you want to rip his head off and do whatever. And you just, you're the -- you just sit there and you're the conduit. As long as you don't break character, that's the job. Don't ruin the take. The rollout to this movie. It's a sequel. We're familiar, but boy, with the local news casts that will's done in character, the car commercial. What have you thought of the way they have prepped america for this film? I think what's great is that will -- I think that he's doing it all in character, like, he's doing that andy kaufman, like, is this -- obviously, we know this is a kind of a high-concept character. The fact that he's doing all this press as the character, probably introduces that character to a generation that doesn't know who he is. He did a news broadcast in -- idaho. North dakota. Twitter questions. Quickly. Why is it impossible the find copies of second noah? Interesting question. Copies? An old abc show. Before the internet. Itunes. We did that on. I don't know. No idea. We carved it in stone back then. "Anchorman 2: The legend continues" oppose friday. I said that like it's my movie. I play ron burgundy.

This transcript has been automatically generated and may not be 100% accurate.

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