Justin Bieber, Chris Evans among stars stepping up to help bullied boy

Evans invited the boy, Keaton Jones, to the Los Angeles premiere of 'The Avengers' after Keaton described being bulled in a video that has received more than 21 million views and counting.
2:46 | 12/11/17

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Transcript for Justin Bieber, Chris Evans among stars stepping up to help bullied boy
Back now with the movement growing to support Keaton Jones, a young boy who is videoed about being bullied and has gotten millions of views and T.J. Holmes is here with more and, T.J., you have actor, musician, athletes who are all coming to his side. I want anybody who hears my voice giver Keaton Jones the next 90 seconds. All this anti-bullying campaign, nothing drives the point home more than seeing a child pour his heart out on camera because he just begged his mom to pick him up from school because he was too scared to even go to lunch. Just out of curiosity, why do they bully? What's the point of it? Why do you find joy in taking innocent people and finding a way to be mean to them. It's not okay. That's Keaton Jones pouring his heart out in a video posted on Facebook that millions of people have now seen. His mom is recording after she picked him up early from school. He was afraid to go to lunch because of bullies. What do they say to you? They make fun of my nose. They call me ugly. They say I have no friends. What did they do to you at lunch? Poured milk on me put ham down my clothes. Threw bread on me. How does that make you feel? I don't like that they do it to me and I for sure know that they do it to other people. 'Cause it's not okay. People that are different don't need to be criticized about it. It's not their fault. But even through his pain, Keaton was able in the end to offer encouragement to others. If you are made fun of, just don't let it bother you. They suck, I guess. It's hard. It'll probably get better one day. Reporter: His mom posted this and within four days it got more than 21 million views. This morning, celebrities like Justin Bieber are weighing in to support Keaton. And this kid is all time. He is a legend. Go check him out. His name is Keaton. Reporter: On Twitter more than half a million tweets about him and the #standwithkeaton continues to spread support. Chris Evans tweeted stay strong, Keaton. How would you and your mom like to come to the avengers premiere in L.A. Next year? He's been invited to New York, to a ufc fight. The outpouring is here and talk to your own kids but that is the impact of bullying. We talk about cyberbullying. That makes a lot of stories but that's good old-fashioned school yard lunch room bullying. How he arctic datticulaarticulated. He was so moving. Thank you, T.J. Coming up here, the first reviews are in.

This transcript has been automatically generated and may not be 100% accurate.

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