Rent the Runway Opens 1st Store in New York City

The popular website that brings you designer clothes for less is going brick and mortar.
2:39 | 10/21/13

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Transcript for Rent the Runway Opens 1st Store in New York City
People are saying, how can i look as hip as d.L. Hughley. The hot new way to get celebrity chic for far less. The first ever rent the runway store making it easier to dress like a-listers. Bianna golodryga got an exclusive first look. Reporter: They are the eye-popping, glamorous red carpet looks made for the stars. This morning, a new way to get these dresses for less. The popular website, renttherunway.Com now has a store. Welcome to our dream closet. I love it. I got to check it out. You can rent the designer dress you otherwise wouldn't be able to afford. Our fashion team picks out the top styles. Reporter: Our very own amy robach and melissa rycroft rented this year's dresses from the site. Brook williams says going from virtuals to actual makes the experience better. You get to feel how great the fabric is. Reporter: Williams rented this stunner for 100 bucks. A sexy white and yellow off the shoulder for $65. And this purple dress, $150 with one special bonus. I found out by reading the comments that katy perry had worn the dress. Reporter: It went from a point where people were hiding that they were renting their clothes to advertising it. So often, you'll be at party and someone will say, I love your dress. Reporter: This is the tough part of my job right now. I'm running in. This is the michelle obama dress. I'm feeling very presidential and floral. The sofia vergara dress. Va va voom. The jennifer lawrence dress. What do you think? I liked this so much, I wore it at an event over the weekend. Full-priced flam for a fraction of the cost. For "good morning america," bianna golodryga, abc news, new york. I hope we picked up the last one. I love the picture with peter. D.L., You have take on this. I don't think you -- you should buy the clothes they were arrested in. You think the runway collection. How about the retraining order

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