Sweat Cosmetics: Makeup Made for Active Women

The creators of the new cosmetic line work out live on "GMA" to show how their products hold up.
1:53 | 06/20/16

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Transcript for Sweat Cosmetics: Makeup Made for Active Women
Test Text1 underline We're now with a group of business wim who know how to kick some butt and how to look good doing it. All special of a girl power with the creators of sweat cosmetics. They have been working out with crunch gym. Leslie, some of you guys are professional soccer players, olympians some of you. You were like, we want to look good while kicking butt. We did. As former professional athletes we saw the market. 4 1/2 years we started this journey. It's been an amazing ride. I love it. It did take four years to launch sweat products, what were some of the challenges in. I think in any company you have five owners there are going to be some owners. Five women, five professional athletes with strong personalities, bringing that together and forming a company with that is very challenging. All right, we put the makeup to the test. We have Taryn over. A picture before he started to sweat and Taryn now afterwards. You're absolutely sweating. You look great. Thank you. How do you feel. I feel good. You don't feel the makeup, that's awesome. What's important about these products? They're so easy to use. I have two little ones at home. I can throw it in the bag and use it throughout the day. What's most gratifying about these products? We create a product line for women like us and imempowers them and make them look beautiful. You guys have solved the problem for us. Thank you so much for being here. You can get sweat products on the sweat and sephora websites. They're really sweating. You go for it

This transcript has been automatically generated and may not be 100% accurate.

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