Toys R US CEO on 'GMA' For Black Friday Deals

Toy retailer Gerard L. Storch CEO has tips on best buys for kids.
2:57 | 11/23/12

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Transcript for Toys R US CEO on 'GMA' For Black Friday Deals
And toys "r" us is doing big business. There's one right across the street from us. And there was a line outside the doors when we were pulling up bright and early this morning. Toys "r" us ceo, jerry stork, joins us this morning. I have to ask you. This has been controversial. Some of the employees at target protesting having to work on chr thanksgiving day. Are you worried about encroaching on the holiday we're supposed to be giving thanks, to be honest? Most of black friday is still ahead of us. Get the bargains out there. Secondly, our employees love black friday. We are the holiday store. We're the christmas store. So, all year long, we get ready for black friday. Last year, we opened at 9:00 p.M. On thanksgiving night. There were long lines of people waiting to get in the store. Our customers said, instead of letting us wait, why don't you let us in? This year, we opened at 8:00 p.M. It was the best crowd on black friday. They were eating ice cream in the store during black friday, if you can imagine that. It was anything but a mad house. And it's continuing today. People love it. Our employees love it. We know this is when we thrive. We provide toys for young children and families. And from black friday to christmas, it's our time of year. I was going to say, many businesses do 40% of their business. Is it bigger for you because you're a toy store? As any business, a toy business, other than christmas trees, have the most amount of our business between black friday and christmas. We're focused on it all the time. So, this is game on for you? Game on. Let's look at the hottest toys. We were talking about this one. The angry birds meets "star wars" games. And skylanders giants. A fantastic video game. You have action figures. You put them on a portal and they pop into the video game. You play with it for a while and it stores information. You can take it to your friend's house and keep playing. It's really cool. A combination of virtual and physical world. You expect to sell a lot of these. The toys "r" us tablet for kids. That's the toys "r" us designed kids tablet. It comes preloaded. Learning applications. And has parental controls so you can make sure they don't go places through the wi-fi you don't want them going to. Great for airplane travel. For $149.99, what a fantastic alternative than loaning them your ipad. And this lego friends. Legos have been trying to succeed with girls for a long time. Finally, with friends, they hit a home run. The girls love lego friends. And butterscotch here, well, it's the next-best thing to a real pet. Jerry storch, you have big weeks ahead of you. Great toys here. And everybody, happy shopping. Come out today. Huge values at the lowest prices of the year. Jerry, thank you so much.

This transcript has been automatically generated and may not be 100% accurate.

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