'Veronica Mars' Kickstarter Raises Over $5 Million for Movie

Series creator Rob Thomas talks about bringing the hit TV show to the big screen.
3:00 | 03/11/14

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Transcript for 'Veronica Mars' Kickstarter Raises Over $5 Million for Movie
No longer mistaken for the matchbox 20 singer anymore. Crater of the Veronica marsh television show. Veronica Mars movie made $6 million. Kristin bell joined us yesterday. This is even for crowd sourcing and kickstarter which is a fantastic thing, you had the idea about a year ago today to do this. Uh-huh. In the first few hours, it's like watching a ticker. What was that like? It blew my mind. We were hopeful I had been sort of the pied piper trying to convince Warner brothers for a year we would take off and we'd do all right but in my wildest dreams those first 12 hours I couldn't have imagined that. We -- we ask the for $2 million and we had 30 days to get there and we got there in less than 12 hours. Less than 12 hours so you get about 6 million bucks. Great way to make a movie. What I love, though, when the show went off the air, you made something of a calculated artistic decision to not give it a satisfying conclusion. That's right. The network when we had three or four episodes left asked me if maybe I would consider putting a nice little bow on the show. They said there's a chance you won't be back for a fourth season. And I didn't want to go down easy. I wanted to go down swinging so I wrote an ending that left no one satisfied that left Veronica in a very precarious position and I think that if I had given a nice bow on the ending of the show we wouldn't be doing this now. I think fans would have been sad to see us go but they wouldn't have had to see the conclusion of "Veronica Mars." Our instagram board and one fan ask you their question. I wanted to know how it feels to have the movie funded by the fans? It's a tremendous responsibility. It's humbling in many some ways but then you feel like you have 91,000 bosses and so I rejected different plots of the movie because it didn't -- they didn't roll in all the fan favorites like I'm a fan of the show. I felt like I had a pretty good idea of what fans wanted to see and so I had to come up with a plot that gave them the most bang for the buck that got to all those sort of "Veronica Mars" pleasure Zones. Seems like you had. Fans involved. Extras. I tell you what, incredible and new artistic sharing and congratulations. Thank you very much. Really looking forward to it. Rob Thomas. It's in theaters "Veronica Mars" is this Friday.

This transcript has been automatically generated and may not be 100% accurate.

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