Victoria's Secret Ad Campaign Draws Backlash

A petition calls on the lingerie company to change the wording on its "The Perfect Body" advertisements.
1:37 | 10/30/14

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Transcript for Victoria's Secret Ad Campaign Draws Backlash
And now to a major backlash for Victoria's secret. Saying the perfect body campaign sends an unhealthy and damaging message to women. This morning an ad is under fire. Sure, showing the same famous angels we see on TV all the time. But the problem many say with this ad posted on their website, what's written across the bodies of the ten tall, thin models, the perfect body. Those three small but powerful words igniting outrage. When someone looks at that, the tendency is to measure themselves against that ad. Reporter: Victoria's secret says it refers to the body by Victoria line of lingerie. But this college student says it's hard not to catch a double meaning. They have run good and positive campaigns in the past. I'm vised to see this coming from them. Reporter: They have created this petition on calling on hem to change the wording for the bra range body to something that doesn't promote unhealthy and unrealistic standards of beauty. Thousands of supporters signing it in one week. Now launching the now viral hashtag, I am perfect. Prompting hundreds of tweets. The future campaigns, maybe not promote such unrealistic ones in the future. Reporter: Victoria's secret is not commenting. But that perfect body ad is online and in stores. Reena ninan, ABC news, New York.

This transcript has been automatically generated and may not be 100% accurate.

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