Inside serial entrepreneur and social influencer Gary Vaynerchuk's empire

Vaynerchuk began his career with a wine video blog on YouTube and went on to build an entire social-media-focused empire.
6:34 | 03/30/18

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Transcript for Inside serial entrepreneur and social influencer Gary Vaynerchuk's empire
It's not how much money or time you have. You just see that you can do it. He's a serial entrepreneurial best selling uj aor and social media master mind, aka Gary V is a self help media mogul with daily messages gained a following of over 9 million viewers. Tuning in for everything on business to living your best life. While still making money. I think I just eliminated for the first time the fear of no money. I am unbelievable optimistic, ambitious, and found hi calling and am drink by gratitude and optimism. A camera person follows him all day. You're thinking about content 24/7. 24/7, the same way somebody watching riept now is deeply religious. Some will turned into a podcast. Some into my blog. I will put little videos on Instagram. We will produce 21 minute show on you fub and Facebook. So I created a machine to have it think about content 24/7. I'm just running a $200 million media company. The 42-year-old father of two has built an empire which includes a lifestyle brands sports agency and digital ad agency vayn E R media partnerring with big brands like Budweisers. We're a modern agency, doing strategy, producing video and pictures and running media dollars for the biggest names in the world, on Facebook, Instagram, on you tube. He emigated as a child growing up. My dad crushed it, came to this country with no money and five years later bought a liquor store. After college he took over his parents wine business and increased sales by more than $50 million in less than five years. I launched a website and for everybody at home in 1996, 1997 launching a website was like me telling you right now I'm going to Mars and starting a virtual reality studio. It was very far fetched for a sing the store liquor store to have a need for a website. This is $133. Original you tube show wine library TV took time before eventually going viral. When did you realize this was you koonan cod make a lot of money. A year into wine TV. I said my god people are driving four hours to shake my hand because they like my show and they're buying wine. This is weird. Now in his book "Crushing it" he says anyone can become an influencer and get paid for creating content. If you use eleven hashtags properly, 39 people who never heard of you will watch your one minute video on Instagram. If you know what you're talking about they will leave a comment and tag one of their friends and on and on and on. Well, he isn't saying everyone can make millions, he does believe there's a chance you can quit your day job. This is about making $71,000 a year on being the expert around cereal, making 14 pieces of content, video, picture, just getting to enough it makes you enough money in return for not doing that job that you don't want. How do you build a unique brand that people are connected and resonate with you. A method that worked for deefo tees like top podcaster Lewis Holmes. This guys inspired me to take my fwoiz a whole new level. Welcome to my bathroom. And Laura everitz behind the skinny confidential. That's my mothership. And Daniel was able to quit his sales job and make you tube videos full time on their channel what's inside. Just dropped it on the ground. Show them the camera. So just how lucrative is this influencer economy? A person with 100,000 followers could earn average of $5,000 per post on Instagram. Bump it up to 500,000 follower and potentially get $10,000 a post. If we're not breaking through what mistake are they making? They don't know what they're talking about. You want to be an expert in X, but you're actually not an expert. In terms of getting discovered and breaking through, especially on Instagram what are five tips? Make content you're passionate about. You need to make a lot of it. If you don't love what you're doing, you will quit. If I want to talk about wine when I post my wine post I leave comments for different wines from different areas, just do that, be part of the community. Leave your two cents on 90 posts a day on Instagram. Which means you repository itted $1.80. And then I will see the other accounts and say how can I bring you followers, I know a lot, can I do something for you so you can give me awareness. Number five the most important ingredients, patience. Gary says the opportunity to make money has never been more attain zblbl you don't want to regret living through the greatest landdrab of opportunity that humans have -- literally the only parallel building the internet and your eces of it for pennies. Take it from this modern day mad man. Technology has just started. You may be scared at home and kids are N to the phones playing and all this stuff is so weird, you haven't seen anything yet. For "Nightline" in New York.

This transcript has been automatically generated and may not be 100% accurate.

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