You are about to see a live interview go very, very wrong. It involves Samuel L. Jackson and an apparent case of mistaken identity. The actor was appearing on the morning show on the Los Angeles... See More
You are about to see a live interview go very, very wrong. It involves Samuel L. Jackson and an apparent case of mistaken identity. The actor was appearing on the morning show on the Los Angeles station KTLA to promote his new film "Robocop." Why is America so robophobic? But anchor Sam Rubin wanted to talk about his other work and appeared to put his foot in his mouth. The super bowl commercial. Did you get a lot of reaction to that super bowl commercial? What super bowl commercial? Jackson reacted quite strongly, believing he had been mistaken for the actor Laurence Fishburne. My mistake. You know what? We don't all look alike! A mortified Rubin attempted to steer the conversation back towards the film. But Jackson was having none of it. There's more than one black guy doing a commercial. There is no question about that. I'm the what's in your wallet black guy. He's the car black guy. Morgan Freeman is the other credit card black guy. You only hear his voice, though. So you probably won't confuse him with Laurence Fishburne. Jackson then drove the message home even further with more sarcastic comments. I've actually never done a McDonald's or a Kentucky fried chicken commercial. For now the only commercials you'll recognize him in are for capital one. Now, tell me. What's in your wallet? An embarrassed Rubin later profusely apologized on the air, but he couldn't resist adding that Jackson appeared in an ad for "Captain America" that did indeed run during the super bowl. Looks like you're giving the orders now, captain.
This transcript has been automatically generated and may not be 100% accurate.