What the team behind HQ Trivia thinks about cheating and how they plan to make money

HQ Trivia host Scott Rogowsky and co-founder Rus Yusupov talk about the game show's runaway success and business model.
6:42 | 03/14/18

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Transcript for What the team behind HQ Trivia thinks about cheating and how they plan to make money
Looks laithese people won the lottery or a new car? No they just won hq trivia. New app exploding on a smartphone near you. It is a live game show attracting more than a million players twice a day it competing for real money. Players must answer 12 to 15 questions correctly or face elimination. Winners split a jackpot usually about $2,000. Dependsing how many winders the take helm to could be thousands or just pennies. 28 cents for many players the money doesn't seem to matter. Laura may won a whopping $11 and as you can see it made her year. I was so excited I couldn't believe it. It wasn't until much later I found out I only won $11. We went behind the scenes to see where the popular host quiz daddy and small team of writers and software developers make the magic happen. Today was especially fun with great questions related to 90s pop culture my for thee. Which secretary general of united nations once appeared on aligshow. He does the show live every day at 3:00 P.M. And 9:00 P.M. Eastern. From the company's small studio in downtown New York City. What do you think it is people are honing in on that is making it so successful. First the allure of trivia which has been around since the early radio days. The allure of winning money is always popular. Before hq launched last August. He was a stand up comedian programs best known for his fake book cover videos filmed in the New York City subway. What was your life like in July of last year? I was living in westchester. Where I grew up. With two elderly roommates who look a lot like me. Now he is hobnobbing with celebrities at the super bowl and has become a magnificent need for selfies. There you go. Is that going in your story? This has completely rearranged your life-threatening? Yes because I was real life-threate . Rearranged your life? Yes because I was stuck on moving to L.A. Stuck around. $25,000. Getting it right. I thought the concept was brilliant. Couldn't fathom the global kultd youral phenomenon has it has become. We have millions tuning in. We have catered lunch now. Every day a big league bigger and bier improvement. Impressive. You are a smart guy do you think you could win one of these quizzes. I've tried but failed every time. Tell me about the daily launch. We didn't know what would happen. The cofounder has a history in internet start ups, creating the popular video company vine with cofounder Collin crawley and then working at Twitter. Why do you think it is such a maszive hit. Massive hit. I think it's the view,you have to be there at 3:00 P.M. Or 9:00 P.M. To play. On Netflix you can watch anything whatever wherever you want. We believe the time slot is very important and that people do schedule their lives around things that they love. Americans have always been obsessed with trivia. The toughest game ever devised. I even had my own somewhat failed attempt at hosting a trivia game show two years ago with ABC's "500 questions". But hq is so popular players are whipping out the game all the time. They are at wedding, skiing, hq hits, boom. And tts become an office bonding tool. This woman won an exciting 28 cents while playing at her job. I just kept going and didn't realize I was going to keep going and got to question 12 and I was freaking out. She and her colleagues say hq trivia is the perfect escape. But alas today was not their day to win. So exactly how is giving away thousands of dollars every day sustainable for a free app that has no ads? We are a venture-backed firm and all of the friprizes are funded by our company. We are playing with ideas to integrate brands and sponsors to make the game play better for people. Veteran marking executive Donnie doich said there's big business potential for hq. How many things can you do to get millennials spend 15 minutes not being distracted. One right now hq. There in lies the value. It's really a marketer's dream. He says the hq team needs to come up with creative ways to slip in advertising to generate advertising. We have more than $1.8 million in the "Game nigh game. The game has faced scrutiny. You have had glitches what's the status. We're going through growing pains but our engineers are focused on improving the service and making it more reliable. And players are frustrated it is not safe guarded from cheater who's use Alexa or Google to get quick answers. It's incredible difficult to come up with the right key words to search and parse the result and get the answer in ten seconds. They dished out $$50,000 jackpot to six winners. And had one lucky winning a record $25,000. The game's sole survivor after 18 questions. Can we giveaway a enterprise of $1 million I think so. Have you seen videos of people freaking out after they win. Yeah it's incredible they play for not just the money but the glory of winning. It's so hard to win. You're in rarified air to be a hq champion. For hq champ like Alina or Lisa's 28 cent victory it was a moment of true glory. A hrks! .

This transcript has been automatically generated and may not be 100% accurate.

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