Apple announces price for streaming service

Apple took aim at the streaming giants by announcing cheaper pricing than its competitors at the tech company's annual event.
1:44 | 09/11/19

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Transcript for Apple announces price for streaming service
I'm constraints here in Cupertino for Apple's yearly event unveiling their brand new prod acts many behind me getting it first. Can experience right now. Inside CEO Tim clock. Kicked up and close the event stating the company's mission to change the world. And empower people with their products. They're new line clearly targeting a very sophisticated and increasingly competitive contact landscape. Apple TV plus an arcade are subscription services for gains. Movies and shows that will be available in the fall. The lineup brings in some heavy hitters in the games in filmmaking industry including Jennifer Aniston's have returned to the stream. Highlight in its new line of bones first ever pro version with a multi lens camera and all sorts of beat up capabilities. Made for pro filmmakers and photographers. Unlike other years were the pricing has been jaw dropping there seems to be an emphasis on keeping prices steady this year. Or offering cheaper models the new iphones are range in price from 700 dollars to a thousand dollars plus. And perhaps more apple really tugged at the heart strings his wit the apple lots with a montage of people telling stories. And how they're apple watch detected a heart attack are all. Or health problems. The company also announced several health research initiatives. Using their apple watches. Now no big stars on stage for the event but know about here in the demo area is Lorraine Allen jobs the wife of the late Steve Jobs. And Johnny behind the former design team for the company who recently. In Cupertino Chris rants for ABC news line.

This transcript has been automatically generated and may not be 100% accurate.

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