Starbucks 'Pay It Forward'

Customers at a Starbucks in Newington Connecticut embrace the gift of giving.
3:00 | 12/30/13

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Transcript for Starbucks 'Pay It Forward'
all been stuck behind those customers with the fancy coffee orders at starbucks. But it turns out waiting in one particular line was worth it. Generosity was spilling over from one person to the next. Here's abc's reena ninan. Reporter: In the spirit of the holidays, customers at one starbucks in newington, connecticut, embraced the gift of giving. It was all started when a stranger driving by offered to pay for the next person's coffee. A gesture repeated by each person that followed. In the hopes that paying it forward would bring some good cheer. Next thing you know people are reloading it. Chi had no clue. They are paying it forward, buying it for strangers, reloading the card again. Reporter: On christmas they rung 420 free joes. The day after, they tallied 783. But last night, it ended. Final total, 1,468 given for free. All in an act of kindness. And the lucky java lovers tweeting their delight. One customer saying, quote, "WAS THE 1,440th CAR IN THE PAY It forward chain at the starbucks in newington." From newington, connecticut, to reno, nevada, to erie, pennsylvania, to detroit, michigan, it was called "operation red cup," a complete internet sensation. Starbucks say they find it all touching. It started with one, but then grew into thousands. Reena ninan, abc news, new york.

This transcript has been automatically generated and may not be 100% accurate.

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