Madonna turns 60: How the star is fighting ageism in the entertainment industry

The pop music icon turns 60 today, and in honor of her birthday, "GMA" reflects on her decades-long career and how she continues to push conventions aside when it comes to aging.
3:04 | 08/16/18

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Transcript for Madonna turns 60: How the star is fighting ageism in the entertainment industry
You hear that music right now. Come on, crank it up. ??? Over the borderline ??? That's my favorite. We're celebrating the one and only material girl's birthday. Madonna turns 60 today. 6-0. Speaking of amazing, "Nightline's" juju Chang is here to bring us that story. And youknow, Madonna is just getting started. She has spent four decades breaking taboos and she says the biggest taboo of all is flg her sexuality as she matures. She's been counting down to the big day on Instagram. In her trademark naughty way. And this morning, one of the biggest pop stars on the planet turns 60. Madonna, the trailblazer for so many who would follow. From "Lucky star" to single-name megastar, pushing buttons all the way. ??? Life is a mystery ??? and she's still generating controversy for her outspoken attitude about the way women perceived as they age. ??? We are living in a material world ??? when she won billboard's woman of the year, she spoke out loudly. To age is a sin. You will be criticized. You will be vilified. And you will definitely not be played on the radio. ??? Music makes the people ??? Reporter: Over the last several years as she's matured, Madonna maintains that the chorus of naysayers has gotten louder and more vicious. She challenged that pop stars have a shelf life. Pre-madonna there was a sense that pop stars lasted maybe ten years. Reporter: As far back as 34, she was talking about the double standard for men and women as they age, especially for pop stars. Once you reach a certain age, you're not allowed to be adventurous, you're not allowed to be sexual. I think that's rather hideous. What are you, supposed to just die when you're 40? Reporter: More recently, she told rolling stone this. It's still the one area where you can totally discriminate against somebody because of their age. Only females though. Reporter: But at 60, this pop legend shows no signs of slowing down, spending time with the children she adroptd from Malawi, keeping her young, and hinting that new music is on the way. Madonna has remained a relevant and vital force. Reporter: One thing is for sure, she won't be giving in to anyone's idea of what a pop diva should be. Redefining herself all over again. She's posting selfies from mayor akesh. For the big day she's encouraging fans to celebrate by donating to her charity. Aw, what a wonderful idea.

This transcript has been automatically generated and may not be 100% accurate.

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