Top New York City restaurant plans to reopen with new plant-based menu

Just two weeks after Epicurious announced it was nixing beef recipes from its site, Eleven Madison Park in New York City, announced it's eliminating beef and other meat from its dishes.
2:46 | 05/04/21

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Transcript for Top New York City restaurant plans to reopen with new plant-based menu
Now to one of the world's most famous restaurants making a transformation. New York City's acclaimed eleven Madison park and will reeve has details. Reporter: Through those doors behind me is a temple of fine cuisine. People from around the world make a pilgrimage to eat the best food they've ever had but starting next month they won't be having meat. The owner and chef here saying our creativity has always been tied to a specific moment in time and that it was time for a change. That change could transform the industry. steak, lobster, fish and caviar staples of the dining elite until now. In a head-spinning potentially industry-redefining announcement New York City's eleven Madison park with a perfect four-start rating from "The New York Times," an elusive three-star Michelin rating and worked number one on the 50 best restaurants list in 2017 revealing that when it re-opens in June after a prolonged pandemic-induced shut down its menu will be 100% vegan. The way we have sourced our food and the way we're consuming our food and the way we eat meat, it is not sustainable. Yeah. And that is not an opinion. They're still charging $335 for each person to dine at this restaurant so it's how comfortable are we paying this much for vegetables. The big question is are people willing to do it? And I think that's what everyone will have their eye on. Reporter: Daniel Humm, the head chef and owner announcing the overall on NPR's podcast "How I built this." So meat, no animal products. Yeah, we decided we have to put our creativity to work towards a plant-based diet. Coming on the heels of epicurious phasing out new beef recipes. Beyonce, Jay-Z, Meghan Markle and Kim Kardashian result adhere to the diet but will plant-based dining become the future of restaurants? It's definitely feasible we'll see more restaurant menus that are meat-free, so if a place like eleven Madison park does succeed it only lead to more openings of this sort. The restaurant says it has evolved its business model as well. When it re-opens on June 10th every dinner purchased will pay for five meals for food insecure new yorkers. The menu has not been fully revealed but there is at least one nonvegan option. You can still get milk with your post dinner coffee or tea. Okay, thanks very much.

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