Brewing up help for Black entrepreneurs

The nation’s first Black-owned nationally distributed coffee roaster, BLK & Bold, is creating an innovative space for other Black business people.
2:47 | 08/07/20

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Transcript for Brewing up help for Black entrepreneurs
innovative space for other black intrerp entrepreneurs. I'm Pernell. Co-founder of blk & bold. Coming from Gary, Indiana, both rod and myself, first generation college students, graduates and professionals, always this urgency of not being too busy of not forgetting from where you came from. We began a bold journey, we're the only nationally distributed black coffee brand. What sets us apart from other coffee and tea brands, we have affordable pricing, also the domestic, social impact model, literally tying back your cup of coffee can improve the lives of other people at the same time. 5% of the youth program is essentially a program where we give 5% of our profits back to disadvantaged domestic youth initiatives. What inspires us to keep going every day is the impact that we have or the chance we have to make an impact and what, you know, career opportunities it looks like for them. This is before the pandemic was already a crazy ride because we're a two-year startup still, we also had to drastically slow down investing into a new space. What I want people to take away from our story is, perseverance, and one of the first questions I was asked when I shared the idea of blk & bold was, do you think the world needs another coffee I'm like, well, I do. Because the coffee brand that I'm talking about currently doesn't exist. So blk & bold, it's very -- it's a product/lifestyle dynamic. I think people need to better support the journeys that black founders and entrepreneurs are on with the change that has occurred, more nonblack consumers, one seeking to support our products, learning about what we stand for, and that's a very welcome change, and I think where the black community and black business owners and black founders, for us to continue to rally around each other during this time to now have additional support and awareness from the nonblack community is something that I hope we all are embracing together, because it definitely gets all of us a lot further faster. So inspiring, Pernell, thank you for your story. The company tells us that you can buy blk & bold at select target and whole foods stores throughout the country. Coming up next here on "What

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