Transcript for Bringing back the art of letter writing
And we're back now with a look at the woman behind she's got papers, this entrepreneur is navigating her business through the pandemic while reinforcing the power of the written word. Take a look. Letr writing is timeless. They're little time treasures. With the stationery company, we offer inspirational note cards, journals, mugs and coloring journals. I started the business in 2008, officially, and got really super serious about it in 2016. When the pandemic happened, everything stopped. Literally in its tracks. I was scared to death. I don't know any entrepreneur that wasn't afraid. Particularly for black-owned businesses, too. We don't get that funding. You either dip into your savings, you may have borrowed money from your family, we do whatever needs to be done to get the job done. The first thing during the pandemic was, do we continue to do it, do we stop? I had a customer who requested that I do a set of bereavement cards for someone she had lost, and then we decided that we would do packages. I pivoted from that again, because I did not want to be in the bereavement business. We created an assorted box called "Keeping the faith" and when we did that box, I said now, we're rolling. Because it was inspirational. To get a card in the mail that says listen, I'm thinking about you, if you want to talk, call me, so many people in the pandemic had no one, and what we found is a lot of people were reconnecting. We have a journaling series called "Dear Gloria" there are so many levels and challenges to journaling, I've been able to sit down and write them out and do full blown self analysis on myself. The hardest part about pivoting the business has been not knowing what to do and if people will get what you do. My grandmother used to say, it ain't what they call, it's what you answer to. I was a young mother, my son is 26, I had him when I was 19 years old, I literally went from welfare to Wall Street, to entrepreneur. It was hard, it was difficult, but you keep working, you keep working. Yes, you do. What an inspiration. When's the last time you wrote a letter? Do you write notes, handwritten? I right to do lists for myself. That's about it. Dr. Ashton is laughing from a distance. You missed what he was trying to ask. No letters? Handwritten notes? Apparently you do? I do. I actually do. Judgment free zone. Judgment free zone. I will leave notes in your dressing room someimes. Yes, do you. See? Up next right here on
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