Building a beauty brand during the pandemic

Mahisha Dellinger, founder and CEO of CURLS beauty brands, talks about the bad work experience that led her to branch out on her own and create a multi-million dollar company.
3:47 | 08/04/20

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Transcript for Building a beauty brand during the pandemic
With so many jobs lost amid this pandemic, people are now thinking of new ways to pick up the pieces and brainstorming to start their first business as a second act. Today, we shine a spotlight on one woman who found tremendous success doing just that. Joining us now is entrepreneur, author, TV host and the founder and CEO of curls beauty brand, mahisha Dellinger. People have lost their jobs, they're thinking about how they can go out on their own, you're the person to ask this question to, what was it about your newfound business that you got to start and then how did you grow it into a multimillion-dollar brand? Well, I launched it because I was really personally disenfranchised with corporate America. I experienced some corporate racism. I decided I need a find a way to control my financial destiny. Sustainable businesses that can actually be generational for me and my family. I branched out on my own and created curls beauty brands and I did that and grew it from a very small e-commerce-only based business to now being available in every major retailer from target, CVS, Walgreens, Sally beauty, to name a few. That was through knowing my audience base, to my due diligence, making sure the business was actually one that would be profitable. Planning is super important. Plan, plan. If you fail to plan, you plan to fail. I also worked my tail off. I love that, and you know, this pandemic has been collectively one of our greatest challenges, so how is your company adjusting during this time? Well, it's been quite an adjustment for us. We're able to stay open because we're deemed essential after we started to import masks and donate them to front lines and we also grew during the pandemic, we had an increase, a surge three times the amount over the course of that three-month period when the rates were up high, people were at home taking care of themselves, so skin care saw an increase in demand and sales. Hair care and shirt sales. Certain industries did well and we were one of them. So we were really crazy busy. But we also started to donating things to help, masks, donating hand sanitizer. We became the ally for many people who didn't know where to turn. I love that. That's wonderful. And I'd love for you to leave us with some advice for people who are wanting to pick up the pieces by starting their own ventures but perhaps are afraid to do so. I'd say go out and try it. And if you're not ready to be a full-time entrepreneur, start a side hustle because who knows that side hustle could become your main hustle. You have to start somewhere. And it's always great to have a plan a, B, C, so having something that you can do to bring in extra money for your family, multiple streams of income, so do that, get started, find out what your passion is, it may not be what you're doing today, but find that passion area or passion project and turn it into a stream of income. Yes, amen. Mahisha, thank you.

This transcript has been automatically generated and may not be 100% accurate.

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