Transcript for Pitch Payday Challenge: Womxn On the Moon
Welcome back to "Gma3." All week long we're meeting entrepreneurs and we're trying to help them out, they started their home businesses and now they'll pitch why they should win $5,000 put toward growing their businesses. Day two of our "Pitch payday challenge." And we're joined by CEO of glam seamless Alexandra Cristin, she's going to share her business advice with today's contestant. At the end of the week, she's going to decide whose company she will support with $5,000. Today's contender tried to launch her business three years ago, but put it on the back burner due to the hectic schedule. But after the pandemic, she got the green light to go for it. My name is Shannan Garza. I created women on the move. It's an artisan sale platform. Where sell rezin jewelry and jewelry platform is an amazing platform for empowering women of color, there's so history around jewelmaking making women feel powerful. I have Mexican heritage and I also have ties to Guatemala through my wife. Lot of the color, the contrast, the beading specifically is inspired by female artisans in Mexico and Guatemala. I envisioned that my business will grow into a larger sales platform where I can also highlight other female artisans around the world to ensure that they have a space they already know they're being supported and to promote their branding in a way that's empowering to women in general. Let's bring in shannen now. Welcome. Thank you for being here. Big smile on her face, she's ready to get that money. I'm going to give you a chance now. Shannen, go ahead. Alexandra is listening. Tell her why you're the one. Make your pitch. Thank you. Women on the move is a brand that prides itself in diversity and female empowerment, the reality there hasn't been a woman on the moon. I want to bring attention to many spaces where women haven't been empowered. As an lgbtq afro-latina, I want to highlight artisans, long been excluded from the beauty and fashion industry. I want to change this. With your help I can onboard three new artisans that identify as women of color or lgbtq. Highlight their art in addition to my own on my platform. With your help I can show the world that all women deserve to glitter like gold. I love that message. Alexandra, what advice do you have for shannen to take her business to the next level? First and foremost, your jewelry designs I was blown away, I love the bead technique that you have and I think it makes your brand stand out. It really is beautiful and breathtaking. So I know, and I read through some of your challenges that you've had scaling your business. First and foremost, you mentioned funding is an issue. When it comes to funding, alternative lending is something that I would suggest, now I know a lot of people are against it, it's expensive, it's high interest, but that's what I did in the beginning years of growing my business and if you're not willing to take the risks, then, you know, you might want to go back to the drawing board and is this something to put my own money on the line. I look at alternative lenders. And go to your family and friends and see who's willing to put in even a couple of hundred dollars. You'll be shocked that people around you are willing to support your idea. Another challenge I know you mentioned was growing your audience, covid is the best time actually because a lot of us are at home now, we're looking for inspiration, and this business that you have here is absolutely amazing, so much good that you're going to be doing for women and artists. Now's the perfect time. Alexandra, thank you as always and we're going to have you back at the end of the week with all of our contestants to announce the winner of that $5,000. So thank you so much. Alexandra, of course, we'll see you again tomorrow. We'll meet the final contestant in our "Pitch payday challenge." Thank you ladies.
This transcript has been automatically generated and may not be 100% accurate.