Build-A-Bear's 'Pay Your Age' promotion turns into total chaos

Sara Haines reports the buzziest stories of the day in "GMA" Pop News.
3:18 | 07/13/18

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Transcript for Build-A-Bear's 'Pay Your Age' promotion turns into total chaos
T you guys we have fun stuff today. In "Pop news," lesson in marketing, don't make your promotionoo build-a-bear's pay your age deal turned into total CN thousands of parents and kids LI number malls across Erica creating hours of long line wh many going home pty-handed. It was tmonium. There were like five original re welcome. I don't know if we can bear anymore. I justut you off. I coutp myself. This givinghe opportunity to buy their kids one F just the price of their age wypically they go for $30 a pop up to 80 but ss ended up turning people away justours after doors opened due tos and safety concerns. The company I apologizing customers and I'm not going do that last line. It wnother pun. It made me sad because now you're waiting fox hours of your time, kids probably flipping out that you to say maybe T worth it. Ybe, yeah N up the 2018mmy minations,ym "Game thrones," one of my favorites lekith 22 notions, theost O any show and Netflix madstory with a whopping 112. Yep. Nomination. Really? Wait. That again, robin. Breaking HBO's 17-yea streak R the most nominations for a network.this is cool O. Sandra oh going straight into the record books becoming the first a W be nominated for bd aress in a drama series for her work killing ev" L done. She celebrating after hearing th big news. But that's super cool she's amazing. She is. John legend isnocking on the door of T got clubhous he has my, an Oscar a Tony an nowe's nominafor an Emmy. He's crossing his fingers particular because it's for his acting W he says isn't his day job. -- multifaceted. Nothing he can'tdo. A good roundup. I'm such a throner. Is what what we are called? I have a mother of dragons shirt I sleep in should just call you khaleesi. Noe flashback to the weekends. I love it. Sorr Love it. That's it, guys. That's it? Oh. Clearly Michael H already moved along to back so you can too. ,It, no, I did have one more oh, my gosh. You guys, Ike the first time on the job. I'm so rry. Celebs like Ciara have recoed this dance and mimicking driving a car. We have a winner. Check out Smith is Budapest, hungy. Climbing the chain bridge. Heegins by doing his version of the cha on top. 'S no stranger to stunt and action but he writes he was rr there which is why S dance M kind of stiff, B THA didn't stop the man himsel drake commenting, wow, the video is done and I ad now it really is do.

This transcript has been automatically generated and may not be 100% accurate.

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