How Amazon is studying body sizes to help make clothes fit better

ABC News' technology correspondent Becky Worley reports on the new push from Amazon to help you find clothing that is the perfect fit.
3:31 | 05/04/18

Coming up in the next {{countdown}} {{countdownlbl}}

Coming up next:

{{nextVideo.title}}

{{nextVideo.description}}

Skip to this video now

Now Playing:

{{currentVideo.title}}

Comments
Related Extras
Related Videos
Video Transcript
Transcript for How Amazon is studying body sizes to help make clothes fit better
Imagine getting clothes that fit perfectly without ever actually trying them on. "The Wall Street journal" reports that Amazon is experimenting with 3D scanners to help you virtually try it before you buy it. Becky Worley is here. Explain it to us, Becky. You know what I hate, I hate returning clothes purchased on line because they don't fit right. You know what Samson hates 30% of all purchases are returned. So could technology make us all happier? Maybe. Both these women are size 8s and both these pairs of jeans are size 8 but get this, they have four inches of difference when we measured the waist. It explains why online shopping -- I think they're too big. Reporter: Is so frustrating. Entering 3D skavening. It can make sure you get the size you need, get the exact fit you want and also you won't have to return so much stuff as you're shopping on line. Reporter: "The Wall Street journal" reporting Amazon is conducting a study in New York City asking participants to come in twice a month to be scanned. For this study they're looking at how body shape changes over time and having people come in to look and see and measure if you're losing weight, if you're gaining a little bit of weight so that's the specific study but over time they could use this for a lot of applications. Reporter: Amazon says they don't comment on speculation but the giant is expected to become the nation's largest clother selling overtaking Walmart sometime this year and echo look, a clear indication they're fast forward. Alexa, take a photo. Reporter: The camera and app catalog your outfits and use artificial intelligence to tell you what looks better. Just pick two outfits and style check will give you a recommendation. Reporter: Only time will tell whether they can do this into echo look but marching your exact body measurabilities with the clothes you see on the web could be the holy grail of online shopping. The root of the problem ishat we all have different bodies and, robin, each brand has a different fit. Embrace the frame. Yeah, okay, we have equipment berlie and relishs. You have something in common. We are the exact same size. And they are wearing the exact same jeans. They look different. In the exact same size and look how different the fit is. They're longer here on Kimberly. They have a lot of give so you both look beautiful but you can see how retailers have a hard time especially with fitted clothes fitting our different size so we can be the same size. They have the same size and they're waring the same jeans and see how different they look. So we're all different proportions. Right, exactly. What happened to 3-scanners you said would be in the scores. Turns out we hate getting our body 3D scanned in the store? They have gone away but the speculation Amazon could put that technology into their look product that goes into your closet or into your bedroom, privacy and I get clothes that fit better when I purchase online, yeah, maybe. I think so. What do you think? Yeah. Great. Take into consideration tall women too. That doesn't surprise you? Yes, it does. Thank you very much. Beautiful and brave, aren't

This transcript has been automatically generated and may not be 100% accurate.

{"id":54932255,"title":"How Amazon is studying body sizes to help make clothes fit better","duration":"3:31","description":"ABC News' technology correspondent Becky Worley reports on the new push from Amazon to help you find clothing that is the perfect fit. ","url":"/GMA/Style/video/amazon-studying-body-sizes-make-clothes-fit-54932255","section":"GMA","mediaType":"default"}