Rihanna expands her empire with Fenty Skin for every skin type

The superstar’s groundbreaking new skin care line is transforming the beauty industry by embracing inclusivity in cosmetics.
2:15 | 07/31/20

Coming up in the next {{countdown}} {{countdownlbl}}

Coming up next:

{{nextVideo.title}}

{{nextVideo.description}}

Skip to this video now

Now Playing:

{{currentVideo.title}}

Comments
Related Extras
Related Videos
Video Transcript
Transcript for Rihanna expands her empire with Fenty Skin for every skin type
And now to Rihanna's groundbeaking skin care line, the superstar transformed the beauty industry by embrang inclusivity in cosmetics. Now her highly anticipated Fenty skin is finally here and janai Norman has all the details. Work Reporter: This morning 32-year-old superstar Rihanna is adding to her work. Expanding her empire launching her highly anticipated skin care line today. Wanted a product that worked. More than anything. Reporter: Her gender neutral products called Fenty skin made for all. A movement of color and have a lot of sensitivity in a lot of areas on my face. Reporter: The new line is the latest venture for the singer, actress and fashion designer, first setting the bar for inclusivity with her beauty line which includes over 40 different shades of foundation for women of every color and undertone. The skin care line making similar promises. They deserve great product, great skin and it should not be inaccessible. Reporter: Since 2017 major brands like dior and cover girl have all expanded their offerings to include a variety of darker skin tones. Status quo became 40 shades and up. Brands knew to create ten shades or 20 shades was not enough anymore. Reporter: The demand for diverse beauty products mainly driven by black consumers who make up 86% of what Nielsen calls the ethnic hair and beauty Black women are the biggest beauty consumers in 2019 alone, we spent $1.2 trillion on beauty products. That's two times more than nonblack consumers. Reporter: Beauty influencers like Monica muse thrilled. If I see anything like geared towards dark spot, I'm like, that's me. Reporter: But major brands are still playing catch-up. It's not having a moment, it's a movement and it needs to be an ongoing conversation. Reporter: Demand for Fenty skin was so high we saw reports that the website crashed overnight and some of those brand-new products, Amy, are already sold out. Not surprised at all, janai, thank you so much.

This transcript has been automatically generated and may not be 100% accurate.

{"duration":"2:15","description":"The superstar’s groundbreaking new skin care line is transforming the beauty industry by embracing inclusivity in cosmetics.","mediaType":"default","section":"ABCNews/GMA","id":"72099339","title":"Rihanna expands her empire with Fenty Skin for every skin type","url":"/GMA/Style/video/rihanna-expands-empire-fenty-skin-skin-type-72099339"}