Apple Watch's Drastic Price Range Revealed

Technology company's new product offers customization that will benefit those willing to pay for it.
1:32 | 03/10/15

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Transcript for Apple Watch's Drastic Price Range Revealed
"Gma" and trending everywhere this morning, the new apple watch. It could make your smartphone a thing of the past and ABC's Neal Karlinsky can show us what it can do. Part watch, part smartphone, even part status symbol, the apple watch line now revealed. The built-in speaker and microphone you can receive calls on your watch. I have been wanting to do this since I was 5 years old. We got our hands on the apple watch for a test run. I'm going to swipe across. With a swipe of your wrist you can use it as a credit card or a plane ticket. Even a hotel room key. It'll measure your heart rate and send quirky messages you draw on the watch face. One of the first things you notice it's really light despite how it looks. It is a dark face until you raise it up as you would to check the time and then there is it is and then from there you can touch the crown and get to the apps. Apple says any app that accepts you a notification on an iPhone will do it on the watch, tech, like, headlines and scores. But it doesn't come cheap from $349 all the way up to $10,000. $10,000 is a little pricey. I do think they won't have a lot of problem moving them at 350 apiece. I just started using apple watch. Reporter: It has a brand-new face promoting it. Model Christy Turlington. As for battery watch they say it will last 18 hours on a charge meaning you'll have to plug it in every night. For "Good morning America," Neal Karlinsky, ABC news, San Francisco.

This transcript has been automatically generated and may not be 100% accurate.

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