Ariana Grande Debuts Her New Passion Project

The pop superstar may be in the middle of her world tour, but she also is launching a new fragrance called "Ari."
4:21 | 09/15/15

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Transcript for Ariana Grande Debuts Her New Passion Project
We are here now with pop superstar Ariana grande. She is in the middle of her blockbuster world tour and she also has a brand-new passion project. Her new fragrance Ari by Ariana grande is out now and will tell us about it in a moment. We want to welcome you to "Good morning America." Thank you for having me. Thanks for being with us. We want to start, though, with that video that made headlines earlier this summer. You were in a doughnut shop. You were in California. You said some hurtful things about Americans and about people's weight. A lot of people watching felt offended by your words. What do you want to say. First of all I mean my behavior was very offensive and I apologized. There is no excuse or there is nothing to justify it. But you know, I think that as human beings we all say and do things that we don't mean at all sometimes and we have to learn from it. That's part of our process. We have to learn from our mistakes and that's how we grow. In fact, you put out a video apology where you said I am going to learn from my mistake. As a young role model so many of sunshine through the end of the week. Erika: Thank you. Olessa: We have lots of delays if you are traveling north of .to wn west ofown tout ab40 minutes on the pike. 24 is slow out of broton.ck minutes into Boston. Trains and bus thank you for that. If you are heading out, you can watch the latest newscenter 5 newscast right now or anytime on the WCVB mobile app. ? and, yeah, it's like really sweet and yummy and this is it. And so it's a beautiful bottle. You were involved in not only the design but how it smells. What was it like? You're obviously a pop star and you say it's all about the notes still. I'm fairly new to the fragrance industry, I guess. But it is kind of like making a song. You pick a bunch of different notes and they could make a pretty chord or ugly chord and it smells awful or it smells great. It's just like music. How would you describe the scent? What does it smell like. Really sweet. There's a little bit of marshmallow, a little bit of -- Marshmallow? Yeah, raspberry. You have a social media campaign surround your fragrance and it's called #bayou campaign. Explain that. It's all about being yourself and embracing who you are and sort of just, you know, being you, I guess because sometimes it can be hard to be yourself in a world where there's such high standards and people tell you have to be a certain kind of beautiful or, you know, only one type of body is being glorified in the media or something but you know be you is really about inspiring others to feel comfortable in their own skin and embracing yourself and it's okay to feel confident and be you. You have a lot of reasons to feel confident. You have so many hit, "Problem," "Break free" now working on new music we hear. Any hint on what we can expect? I'm announcing the first single really soon. Really soon? Yeah, really soon. Like really, really soon. Like this week soon. Very soon. Very exciting that is big news and we should mention your big brother Frankie was here. He covered you in glitter. I walked away -- I'm still actually looking for glitter on me. He talked about how close you are. How you sing around the house. What are some of your go-to songs when the two of you are singing around? Oh, god. We love singing -- I don't know. It's always either like some sort of campy musical theater song or Madonna or some sort of ridiculous 'nsync throwback moment. I'm open any day of the week I like to sing too. Ariana grande, thanks for joining us, we appreciate it. Thanks for having me. Ari by Ariana grande available in select stores now and let's

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