How Did Beyonce Pull Off Musical Surprise of a Lifetime?

Fans call latest Beyonce album a wonderful Christmas present, take social media by storm.
3:00 | 12/14/13

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Transcript for How Did Beyonce Pull Off Musical Surprise of a Lifetime?
all morning, behind the scenes here in the makeup room, especially, we've been listening to the new beyonce record. Released friday morning. Electrifying fans. It's shot up to number one. How did she manage to pull it off? And what are fans saying about it? We know what a few are saying about it. Reena ninan has more on this story. Reporter: Fans couldn't be happier with what they're calling a wonderful christmas gift. And the critics are giving beyonce's album rave reviews. ♪ I'm a brave woman ♪ Reporter: That's what she did. She rocked the music world in a game-changer and left all of her fans in awe. Oh, my gosh. I'm freaking out. Oh, my gosh. There's more than 14 videos. Blue ivy's on the record. The queen is back. Bow down. Reporter:14 songs and 17 videos. The album, so popular, it sold over 80,000 copies in just 3 hours. Throughout the year, beyonce has had big stages to drop an album. Her super bowl halftime show. ♪ or alongside her pepsi commercials this summer. ♪ Reporter: But beyonce's philosophy this time, no gimmicks, no middleman, all queen b. This is her vision. Beyonce is fully in control of the beyonce experience. This is her, like, drop the mic moment and walk offstage. I want this to come out from me to my fans. Reporter: Fans finished watching the album, feeling closer to beyonce than ever before. It feels like you're getting glimpses of beyonce's diary. It's kind of raw. It's kind of intimate. ♪ Perfection is the disease of a nation ♪ Reporter: Collaborating with drake, ocean. Beyonce found celebrities. Demi lovato tweeting, beyonce just dropped a surprise album. And katy perry telling the world, don't talk to me today unless it's about beyonce. Beyonce showing all she is the true queen b. If you want to buy the music, you have to get the whole thing. 15.99 for the whole album. Have you bought it yet? Downloaded it yet? On the spot. We were sampling it. You're the few in america that have not downloaded the album. We're behind the times, consistently. Thank you, reena. We're huge losers.

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