Beyonce's 'Lemonade' Sparks Search for Mystery 'Becky'

Beyonce's social media army has swarmed Rita Ora, Rachel Roy and Rachel Ray after the singer possibly gave clues to infidelity.
2:34 | 04/26/16

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Transcript for Beyonce's 'Lemonade' Sparks Search for Mystery 'Becky'
Back now at 7:41 with new hints overnight about who could be at the center of all those questions raised by beyonce's blockbuster video album, a picture surfacing from another pop star has sent beyonce fans into overdrive and ABC's Diane Macedo is here with details. Good morning, Diane. Reporter: Good morning, Lara. Beyonce's social media fans have a reputation forcoming after anyone who dares disrespect her but some lyrics from her new album seem to have the beyhive confused as to who doing it but that's not stopping them. ♪ Reporter: I the pop culture plaguing millions this morning, just who is Becky? ♪ Better call Becky with the good hair ♪ Reporter: The mystery woman referenced in beyonce's new song "Sorry" off her new album "Lemonade" who the singer alludes had an affair with her husband jay Z. Beyonce fans searching heaven and Earth for an answer have swarmed this woman, singer Rita ora. ♪ Should have known better ♪ Reporter: After they noticed this snapchat photo of her wearing a lemon bra and what some said looked like a letter "J" around her neck but it was later discovered to be a backwards letter "R." Her social media accounts were overwhelmed by the beyhive. Their weapon, beehives and lemons. She posted that April 21st before the album's release but yesterday she stepped out in los Angeles wearing this redout fit looking strikingly similar to one beyonce wore in her formation video. The new focus on or Ra is helping take the bey sting off Rachel Roy who was forced to take down her public instagram page after she posted this pic the day of the album's release saying "Good hair don't care" #nodramaqueen and cancel add a charity event sclieting a personal emergency situation. Still all battles have some collateral damage and this one is no different. In this case popular TV chef Rachael ray received some of the hate directed at Roy, one little vow made quite a big difference with one fan declaring on the chef's instagram game, oh, I loved hot chicken fajitas but I will never make them again after what you did to the queen. Now, Rachel Roy, again, not to be confused with Rachael ray tweeted overnight that bullying shouldn't be tolerated by anyone. We did reach out to Rita ora's camp but haven't heard back. As for Rachael ray, she may have the best response ever simply posting on instagram a new recipe for lemonade. That's pretty good. Oh. Points on the board for Rachael ray. Thank you, Diane.

This transcript has been automatically generated and may not be 100% accurate.

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