Calvin Klein's Size10 Model Stirs 'Plus-Size' Controversy

The conversation heats up over what the term "plus" really means.
1:45 | 11/11/14

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Transcript for Calvin Klein's Size10 Model Stirs 'Plus-Size' Controversy
First up, a firestorm sparked by the Calvin Klein ad campaign. A size ten, not the size on the runway. Sparking questions and conversation. Lindsey Davis has the story. South out to my man. Reporter: Plaque black and white and known for tuning people red all over. Calvin Klein's ads created a buzz, but the newest underwear ad is under scrutiny for a different reason. And the model is right in the thick of it. Industry standards, sizes zero to size six. And for plus size models, they are from size ten and up. Reporter: Yes, plus size. While Calvin Klein never billed the perfectly fit as a plus-size product, it's come up several times since the ad was released. Sparking a bigger conversation about plus size. Elle magazine calls it surprising that the fashion industry would designate her as a plus-size model. One person tweeted, it angers me so much what the fashion industry thinks is plus size. So used to skinny models, when someone is a hey size ten, we don't know how to handle it. Reporter: In a project, she addressed her place in the fashion world. We're like not skinny enough to be a straight size. Ask not large enough to be considered plus size. Reporter: Whatever she is, Calvin Klein says she's just right for their ad. Saying it was intended to communicate that our new line is more inclusive. For "Good morning America," Lindsey Davis, ABC news, new York.

This transcript has been automatically generated and may not be 100% accurate.

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