Dentists Warn About the Dangers of Bleachorexia

Using too many teeth whiteners may damage your beautiful smile.
3:51 | 11/24/14

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Transcript for Dentists Warn About the Dangers of Bleachorexia
Pitbull coming up. Happy birthday, jimmy. In today's "Morning stir" people going too far for a bright smile. Reporter: Megawatt celebrity smiles. For some, it can become an obsession. Now leading to what many dentists are calling bleach-orexia. You've done it all. Yeah. I have. Reporter: She says her obsession for whiter and cleaner teeth was all she could thing about. I have boxes of whitening strips, dental floss, toothpaste, toothbrushes. Reporter: She says her quest for perfectly pearly whites got so extreme, she was brushing and bleaching constantly until her dentist interconvenience. He said my teeth had turned to mush. Too much of a good thing is really bad. Reporter: Dr. Lawrence riffkin says it can make your teeth appear darker. Exactly. Darker with yellow, brown, Orange, and even bluish tint. Reporter: He's heard of people rubbing Clorox beach on their teeth. It cleans toilets. It's good for surfaces. Not in the mouth. Or the skin. It's very caustic. Reporter: If you choose to use a bleaching product, only do so with the advice of a dentist. Once the enamel has been chemically eroded away, it's gone forever. To say I'm no longer obsessed with my teeth would be a lie. But I have it under control now. Reporter: Hoping now for a healthier smile. For "Good morning America," Abbie Boudreau, ABC news, los Angeles. And Dr. Jen Ashton here right now. People taking extreme looengts. There are a lot of thing that can discolor your teeth. I say start by looking at your own behavior first. First thing is beverages. Coffee, tea, red wine, smoking. That's really not good for your teeth. That's in your control. This is not just a cosmetic issue. There can be certain medical conditions, genetic issues, infections, exposure to antibiotics. It doesn't make sense to have bright white teeth if you don't have healthy gums. The inflammation of the gums affects half of the Americans over the age of 30. Start with a good dental evaluation. It's so easy to get these over the counter. What are the risks? They're safe in large measure. Most of them have hydrogen per Rox side. If you're using it excessively or every day, that could be a problem. Again, it can unevenly dischlorophyllings, caps, crowns, so, that's why you really want to do wit the supervision of a dentist. How about the side effeother effects. A smile can do incredible things for your self-image. These things, use them with the help of a dentist. Bright red lip stick is on point right now. It really makes the teeth look white. Everything but that for me. Thanks, Jen.

This transcript has been automatically generated and may not be 100% accurate.

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