Powerful Dove Ad Highlights a Mother's Impact on Daughter's Self-Esteem

A new Dove ad suggests mothers who are positive about their bodies have confident daughters.
3:16 | 09/30/14

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Transcript for Powerful Dove Ad Highlights a Mother's Impact on Daughter's Self-Esteem
Time for the morning stir. What's trending right now. And this morning, a first look at a powerful ad showing how much a mother's feelings about herself can impact her daughter, especially when it comes to body image. Farr fa Paula favor arise has the story. Reporter: It's the internal monologue in women's heads. My number one hate is -- My eyes are wonky. I have big legs. Reporter: Dove's buzzy new film, legacy, asking women to share how they feel about their bodies. I'm not keen on my legs, but focus on the fact that they're very strong and I'm a very good runner. Reporter: Then posing the same question to their daughters. Oh, she said her thighs, too, didn't she? Don't like my arms and she doesn't like her arms either. Reporter: The powerful ad showing mothers just how much their behavior can leave a lasting impact on their daughter's lives. Cause I go running. Really? How I feel about myself really affects how she feels about herself. I love your hair. Reporter: It's an issue babble.com blogger Janette experienced firsthand. The naturally curly-haired mom says she straightens her hair for special occasions. A simple fact like in the film has made her daughter question her beauty. She said straight hair is beautiful, curly isn't. Any time you want to look pretty, you straighten your hair. Reporter: It one the only one, she picked up on her efforts to lose a few pounds. I don't want her to be obsessed about her weight. Reporter: She's more careful about the comments she makes about her appearance. I realize I'm not doing a great job as a mom if she's feeling these contradictions and it's making her doubt her own duty. Reporter: For "Good morning America," Paula Faris, ABC news, New York. And let's bring in parenting expert from cafe mom, Erica souther. And everything they say, they're little sponges. Every word. Kids pick up social cues from their parents. It's the reason we don't swear in front of kids, have bad behavior and they mimic it. There are unconscious things we are doing that kids are picking up on, especially girls. We talk about, oh, I look fat. I hate my legs, my thighs. Little kids listening to that and think this is Normal. And they're there. Whatever your issues are, become their issues. What advice for mothers who are grappling with this issue and how they choose their words? You have to be very careful. Because, of course, kids are picking up bits of information from their friends, and their friends older siblings. You have to intervene. Reflect a positive body image. Tell them they're gorgeous and beautiful. Celebrate the unique things about them. And listen for teachable moments with their friends. Chatting, that issue will come up. I'm always eavesdropping. Great advice. Appreciate it. And coming up, we have Lena Dunham here and 5 seconds of

This transcript has been automatically generated and may not be 100% accurate.

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