'Entrepreneur Whisperer' Helps 3 Moms Scale Up Business

Linda Rottenberg mentors BCake NY owners on the many challenges startups face.
2:09 | 10/08/14

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Transcript for 'Entrepreneur Whisperer' Helps 3 Moms Scale Up Business
And how to turn your budding business into a big one. The entrepreneur whisperer has helped hundreds of startups take their brand to the next level. And now helping three moms that started as a kickstarter campaign. Reporter: These three friends just opened up their own mouth watering business. B cakeshop in Brooklyn, new York. There's the visionary, and the pastry pro and the Numbers girl. They want to not just be a bakery, but a party space and a culinary classroom. But with half of all new businesses struggling within five years, trouble may be lurking. When we were friends we weren't talking about money every day. Reporter: Enter Linda Rottenberg, known as the entrepreneur whisperer. She's mentored a thousand internurs. And her new book "Crazy is a compliment" covers two decades of her mogul history. They are at the big phase, about to hit challenges they don't know they have. It's wonderful to start with friends and family. Here's the problem, at some point not everyone's ideas align. Reporter: Her first tip, have a startup prenup. Create a pla if someone wants to leave or someone's skills are no longer the right skills. Reporter: Next, pick one leader. There has to be one boss. Reporter: Linda's final tip, close doors and go all in. It's okay to be doing things on the side. But keeping too many doors open causes confusion. Entrepreneurship is about taking the leap of faith, doing what's unexpected. Reporter: Important lessons that really take the cake. For "Good morning America," Rebecca Jarvis, ABC news, new

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