Fans get chance to own stake in Eminem's music

Rolling Stone contributor Joe Levy tells "GMA" about the new offer from Royalty Flow that could spark a bigger trend in the music industry.
2:00 | 09/26/17

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Transcript for Fans get chance to own stake in Eminem's music
Back now with our big board. And the new way you might be able to make money off your favorite musician. Say what? A company called royalty flow is trying to offer people the chance to invest in eminem's music. It could be a bigger trend. Joe levy is here with all the details. Give us some Deets here. Here's the thing. You're going to get a chance to own a piece of a piece of a piece of eminem's music. Okay. Royalty flow is going to offer you the opportunity to invest in an income stream that two guys who worked with eminem until 2013 have. You're going to end up investing in 25% of that royalty stream, but that's averaged about $8 million a year over the last five years, so maybe? Maybe worth it. Sounds like a decent thing, but the company says in a statement, royalty flow allows friends and investors alike a rare opportunity to participate directly in this cherry picked assets starting with the eminem catalog. Does it say music? It has done good things for the music industry. Not song writers so much, but it grew double digits last year to about $8 million. Streaming response was $4 billion. Almost half. My understanding was eminem was not consulted? That's right. How does that work? I mean, in this case, the artist doesn't own all the rights to every aspect of his music. There are some people who said this is disrespectful. Certainly it doesn't seem respectful to me, but it's business and it's not unusual in the business world. It doesn't always belong to the people who created it. What? I'm looking at you. Robin Roberts. Mm-hmm. Joe, thank you so much. Always. And coming up, speaking of investing, shark tank's Kevin

This transcript has been automatically generated and may not be 100% accurate.

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