What Makes the Perfect Holiday Ad?

ABC News' Nick Watt looks at the Christmas commercials that stick with viewers.
2:54 | 12/25/15

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Transcript for What Makes the Perfect Holiday Ad?
So many memorable Christmas movies and TV specials but what about those ads that really stand the test of time and nick watt takes a look at what makes the perfect holiday commercial. ? Report Reporter: Santa riding on a norelco shaver and a snowman melting eating soup. It's powerful because of the magic and sent many. ? Reporter: Now as much part of the holidays as drunken uncles and chuckling children. ? Reporter: And the best Christmas commercials of all time most lisp makers suggest m&ms. He does exist. I do exist. Oh. It's clever. It's memorable. Reporter: Any one of coke's Christmas jolly gems. ? I'd like to find a world of coke and keep it company ? Coke was the company that really created the modern conception of who Santa is. Merry Christmas. Reporter: But the king of them all -- ? folgers's 1987 and it ran for 17 years straight. That was then. Wow. This is now. You slurp. I'm surprised you got the gig. Greg wrangler, aka peter as done, film, TV but he will forever be peter. Peter! He's every man, she's every mom. Do people still come up to you and go, oh, peter, you're home. I can't tell you how many people say that. That commercial makes me cry and I think the thing that does it is the moment there where the mom comes down and she recognizes that I'm home and I missed you mom. Oh, you're home. I missed you, mom. I can't believe I'm saying this. Reporter: Perfect Christmas commercial, so potent we all still think we saw it just last year. We didn't. This last aired Christmas 2002. For "Good morning America," nick watt, ABC news, Los Angeles. I like the one that you love. M&ms. What did you say. He does exist. This year, everything -- Yes, we do. What about the clydesdales. They're always great. Coke does the polar bears. It's sweet. You have to watch commercials we love commercials. I like the old norelco one sledding. That's manly. Forget all that. Coming up this Christmas

This transcript has been automatically generated and may not be 100% accurate.

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