Transcript for Milwaukee Bucks Star Allegedly Racially Profiled at Jewelry Store
Now to the NBA star who says he was a victim of racial profiling shut out of a high-end jewelry store when trying to buy a Rolex watch. The 911 calls from the store employee has been released. ABC's Mara schiavocampo has that story for us. They are at the front door. I don't feel comfortable letting them in. Reporter: This morning newly released 911 recordings capturing the alleged racial profiling of NBA star John Henson. I am hiding in the office. I don't want them to see me out there. Reporter: The Milwaukee bucks forward who has just signed a new deal for a reported $44 million says he called the jewelry store asking about their hours hoping to buy his first Rolex. Driving to the discover, but store employees describing his calls as suspicious closed early. What were the phone calls about? They were just asking about what time they're going to close and they just didn't sound like they were legitimate customers. Reporter: Police told employees if they saw the car again to alert authorities. The next week Henson and a friend returned hoping again to purchase that watch. But the store employees recognizing the SUV but not Henson locked the doors. We're pretending like we're closed. There is inherent power in social media and as with most celebrities and specifically NBA players they have a tremendous following so when this post came to growth it quickly went viral. People paid attention. Reporter: The jewelry store owner apologized saying the situation as a result of a series of unfortunate misunderstandings adding we believe that everyone desearchings to be treated with dignity and respect. Something Henson says he was happy to hear. It was a sincere apology and, you know, he kind of knew that shouldn't have happened. Reporter: Though he did go somewhere else for that Rolex. For "Good morning America," Mara schiavocampo, ABC news, new York.
This transcript has been automatically generated and may not be 100% accurate.