NBA Calls for Shorter Games Because of Millennials' Attention Spans

The NBA commissioner Adam Silver has called for new ways to shorten game times, citing millennials' short attention spans.
2:27 | 01/16/17

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Transcript for NBA Calls for Shorter Games Because of Millennials' Attention Spans
We are back with that big change that could be coming to the way we watch sports and they now call for shorter games. Jesse, you have details. Adam silver indicating the league will try to reduce game times citing millennials' short attention span, not just basketball but a number of other sports looking for ways to speed up the action. Screen, drive and misses. Reporter: Time-out. Team time-out. Reporter: Commercial breaks. Tomorrow NFC -- Replays. Reporter: Fouls. Defense, number -- Reporter: A big part of every game but more and more millennials are getting fed up and tuning out saying they've become way too long. Waiting for anything. Reporter: This morning, the NBA joining the NFL and major league baseball calling for new ways to shorten game times as ratings take a plunge. People particularly millennials have increasingly short attention spans so it's something as a business we need to pay attention to. Reporter: NBA commissioner Adam silver noted at the NBA competition committee will be taking a closer look at game length particularly those last few minutes with so many time-outs. 38 on the game clock. Reporter: This game between the rockets and thunder with 24 seconds left to go -- Time-out. Reporter: The game didn't end until almost nine minutes later. Americans under the age of 30 now watch 50% less television than they did in 2010 which is part of the reason major league baseball made a new rule last year limiting the time managers can spend on the mound talking to pitchers to 30 seconds. Which seemed like a good way to speed up the game. But then that pesky instant replay added five minutes right back, then there's the NFL which has seen ratings fall 8% this season. The average length of a regular season game is adding up to 3 hours and 8 minute, 6 minutes longer than games played in 2008. Roger Goodell telling "The new York Times" we want to take as much what we call dead time, nonaction out of the game. So that we can make the game more exciting. All the time we're not watching the greatest athletes on Earth do what they're best at is a disservice to us as a total fan base. Reporter: And some of the most common suggestion on how to shorten the game include instituting a running clock on first downs in football, limiting the number of replays, reducing time-outs and shorter commercial breaks. Good luck with that last one. Lots of revenue gets pumped into these leagues because of the commercials so that's the big question. Can these league as Ford to lose all that money if they shorten games. Okay. Jesse, thanks very much.

This transcript has been automatically generated and may not be 100% accurate.

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