Professional Bridesmaid Puts Wedding Experience to Good Use

As a bridesmaid-for-hire, Jen Glantz acts as personal assistant, social director, therapist and peacekeeper for brides.
2:54 | 09/09/14

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Transcript for Professional Bridesmaid Puts Wedding Experience to Good Use
index," the bridesmaid for hire. Being a bridesmaid is a big honor. Can be a moneymaker. It can be stressful, as well. One new Yorker decided to try starting a business, make strangers day go a little better. Sara Haines is going to get to the bottom of it. Reporter: It's the biggest day in 25-year-old Ashley's life. Naturally the bridesmaid by her side, helping her primp and prep, is one of her nearest and dearest girlfriends, right? Ashley made her bridesmaid for the first time less than a month ago. I think of a great friend. You guys just met. Well, you know, you can have your great friends. And you can have your family members. But often, being a bridesmaid is a burden for them. Reporter: So, 26-year-old Jen glance came up with an idea. This started an ad when I posted an ad on craigslist, offering my services as a bridesmaid out to strangers in the world. 140 e-mails in 48 hours. And a business was born. If you rattle off the services you offer me when I pay you, what are they? I am four things for you. I am your personal assistant. I am your social director. I will help make sure the entire wedding party is having fun. I'm your on-call therapist. And I am peacekeeper, to make sure everyone is calm, cool and collective. Reporter: Ashley is Jen's first bride. Weddings are very stressful. And I'd rather preserve a friendship than force someone to be in my wedding party. What did your fiance say? His exact words were, I don't get it. But if it makes you happy, whatever. Reporter: Jen caters to all budgets. Everything from a virtual brides maid, to the bridesmaid by your side, for 1,100. That's the ak paj that Ashley H selected. I have no personal boundaries. Reporter: Ashley's special day went off without a hitch. That means mission accomplished. The wedding is awesome. One of the best weddings I've ever been to. And we're having a great time. Reporter: For "Good morning America," Sara Haines, ABC news, New York. Behind the scenes, one thought is, if you don't have that wants to be a bridesmaid, or hire a wedding planner if you need a little bit of help. I don't know. My daughters were my bridesmaids the last wedding. That's sweet. It's nice. If you're an entrepreneur and you can make some money, and help the bride, absolutely. And Sara Haines brings us a fun story.

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