Taylor Swift debuts sneak peek of 'Look What You Made Me Do' music video on 'GMA'

"GMA" got an exclusive clip of the pop star's new music video, which debuts in full at the Video Music Awards on Sunday.
3:05 | 08/25/17

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Transcript for Taylor Swift debuts sneak peek of 'Look What You Made Me Do' music video on 'GMA'
We're back with our big board. Taylor Swift fever heating up. She is set to release one of the most hotly anticipated albums of the year, "Reputation," coming out in November. But last night she dropped the first single "Look what you made me do." We have an exclusive clip of the single in just a minute. First Chris Connelly here to break it down. Lots of fun. That song setting it off from the moment it dropped last night and our excerpt of the music video likely to do the same. ??? You belong with me ??? ??? you belong with me ??? Reporter: From the beginning in 2009's "You belong with me" Taylor Swift's music videos have been a key component of her massive success. From the youthful exuberance of "22." ??? to the adult yearning of "Wildest dreams." ??? Wildest dreams ??? Reporter: Filled with fun like shat shake it off." Or edgy as with "Bad blood." This week blank slating her social media and the 27-year-old posting those snake videos before serving up a fresh photo and the title of an album, "Reputation," that's due for release on November 10th. Its first single "Look what you made me do" released hours ago just before midnight. ??? Oh look what you made me do look what you made me do ??? Reporter: Her fans across America delirious at the sound of her new music. I can't right now. Reporter: Unable to control their enthusiasm. Holy swift. Reporter: All setting the stage for an exclusive sneak peek at the video for "Look what you made me do." A first look at the very latest from pop's pre-eminent star. All right, get ready for it. Drum roll. Here is the 15-second sneak peek of what's coming in Taylor's brand-new music video for "Look what you made me do." Take a look. Ooh. And there we have it. A little dark. A little dark. Images of a car crash at the beginning with a young woman in a upontail. Images of power and betrayal and saw that snakes perhaps from the social media videos that we saw her put up. Et Tu, brute. New Taylor Swift. I don't know. We end with lots of images of affluence and allure and a haircut in which she looks superb but brings to my mind Peter Frampton from the 1970s. You and I remember Peter Frampton. "Frampton comes alive". Co-produce by jack antonoff and his band performed on "Gma." This will be shown on the VMAs Sunday. Tune in early. We're told it will be early on but the lyrics, it's a new angrier Taylor Swift. We will dewhat happens. Thanks very much, Chris. We'll be right back. Coming up, "Gma" summer

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