Transcript for Travel blogger challenges strangers to find him at the airport to score his upgraded seats
We'll put a guy's face up on the screen right now and I want y'all to memorize it. Do we have it? Where is it? There he is right there. Memorize that face. If you see him at the airport. He's going to give you a first class ticket. His name is -- he's a blogger. A travel blogger. His name is Gilbert Ott and called the catch me if you can challenge at JFK airport so this is going nuts online. How did you come up with the idea and what happened when it all got started to get picked up? Well, all I can say is be careful what you wish for. I started the contest to try to, you know, drum up a little bit of interest in my new website and maybe amuse a few people and now I'm on "Good morning America," so I think it's going to be very hard to hide at the airport for the rest of the year. So will you explain to us how it works. You're a travel blogger. How does it work if someone SP spots you? Do you give them your seat? Yeah, so basically the idea is that if you find me in an airport, you know, like in the check-in lane, security lane, walking around, grabbing some food and you happen to be on my flight, I will gladly switch ses seats with you. They have to be on your flight. I just can't run around -- but, yeah, if they're on my flight, yeah. But, Gilbert, what if you're on the flight and already in your seat do you swap then or does it have to be before you get on the plane? Ideally before I get on the plane would be pretty disheartening to set into one of the nice seats and have to turn around but if someone is that motivated, I suppose I would switch with them, yeah. Gilbert, how did you come up with the idea in the first place? So, I'm kind of a big Richard Branson fan and I'd heard that on some of his airlines he actually switches seats with people in economy and I thought that was kind of a fun idea and thought if one of these eccentric billionaires that I -- I'm nobody, 30-year-old blogger can definitely do that so I thought it would be an amusing idea and here we are. So you're on a 20-hour flight to Singapore. Yep. 20-hour flight to Singapore wi the beautiful first class bed. You're going to give it up? Oh, yeah. Wow. If someone finds me I'll happily give it up. Happily might be an overstatement but -- As you said you're a travel blogger, travel guru, a lot of people visiting here. What's your number one travel tip? Well, so I think one thing that people really overlook is that they focus just on the economy section. Occasionally especially in the U.S. Business class or first class is sold either at the same price or fractionally above on certain flights and when you factor in things like paying for checked bags and seat assignments and these other things it can work out cheaper and is a pretty nice experience. Don't be afraid to glance into that column. Sometimes it works out in your favor. Great advice. Thank you, Gilbert Ott. Only thing is, he may never fly first class again ever for the rest of his life but that's a very nice young man. Giving up his seat like that.
This transcript has been automatically generated and may not be 100% accurate.