Uber CEO caught on tape yelling at driver

Travis Kalanick, 40, wrote to Uber employees after the video was released he was "ashamed" of his behavior and pledged to get "leadership help."
2:25 | 03/01/17

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Transcript for Uber CEO caught on tape yelling at driver
We are back now with that new scandal for Uber. Its CEO caught on camera arguing with one of its drivers over what the company charges riders. ABC's Rebecca Jarvis is here with the story and I think this is a little surprising to all of us to see it. It is surprising, Michael. A lot of people talking about it. What you're about to see starts as an argument between the Uber CEO and an Uber driver over fares but then it escalates into personal insults. The video sparking outrage online and an unbelievable apology from the CEO. The 40-year-old CEO seen riding in the backseat of an Uber speaking with two companions and the driver fazi Kamel when things get heated. But people are not trusting you anymore. I lost $97,000 because of you. I'm bankrupt because of you. You changed the whole bris. What? You dropped the prices on -- On black. Yes, you did. . We started with $20. How much is the mile now, $2.75. You know what? What? Some people don't like to take responsibility for their own -- I take responsibility. They blame everything in their life -- For town car. Good luck to you. Good luck to you. After it surfaced he wrote to employees to say I am ashamed is an extreme understatement. It's clear this video is a reflection of me and this is the first time I've been willing to admit that I need leadership help and I intend to get it. The incident the latest in a series of public relations nightmares that have been trailing Uber at every turn. In February the company coming under fire after a former employee and female software engineer posted a blog accusing the transportation giant of turning a blind eye to sexual harassment. Uber hiring former U.S. Attorney general Eric Holder to conduct an internal investigation. And earlier this year they were accused of taking advantage of a New York taxi strike in protest of president trump's travel ban. The move prompting many to tweet, #deletuber. Kalanick apologized to the driver in that video and entire Uber riding community saying he's profoundly sorry. Everyone in silicon valley is now talking about this and talking about the fact there needs to be action to follow all of this up. Attempting to go public too. This could have an impact. Thank you, Rebecca.

This transcript has been automatically generated and may not be 100% accurate.

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