Transcript for Saying 'Hello' to Adele
Finally tonight, pop stars make all kinds of curious artistic choices in their music videos. But tonight, while many of us are celebrating the new emojis on our iPhones, Adele is making head lines for a decidedly retro move. ? Hello it's me ? Reporter: With the simple hello, your favorite shoulder to cry on is back. Multi grammy winner Adele dropping her first full music video in years. ? Seem to be home ? Reporter: Adole has been low-key since having a baby. She spoke to bbc radio 1 about the anticipation of a new album due in November. The only reason that people seem to react like how you're saying they are is because I haven't done anything else. I have been doing other things. I haven't been sitting around. Reporter: Making history as the first music video to be shot using imax cameras, six minutes of classic Adele, a soaring chorus, a troubled relationship. Adele looking to the camera, looking into your soul. The video reaching nearly 20 million views in just one day. It's already happening! Adele's music is too beautiful! Reporter: Videos celebrating the emotional effect her music has on someone like you. ? Never mind I'll find someone like you ? Reporter: What's with all those flip phones and that vintage phone booth in this new video? The director, za Xavier Dolan says newer phones are too identifiable with everyday lives, as soon as you film these elements it's like you're shooting with every commercial. I find them to be nonnarrative in the meantimes. A retro choice to showcase a timeless voice. ? When I call you never seem to be home ? It was the incomparable Ella Fitzgerald who said, the only thing better than singing is more singing.
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