Breastfeeding Model Defends Controversial Elle Australia Cover

The cover showing model Nicole Trunfio was exclusive to subscribers while a different cover appeared in stores.
6:32 | 05/27/15

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Transcript for Breastfeeding Model Defends Controversial Elle Australia Cover
A last-minute decision by a super model to breast-feed her baby during a photo shoot has now ended up on the cover of a fashion magazine in Australia. But the controversy has reached our shores at home. Reigniting the heated debate over breast-feeding in public. Nicole is no stranger to attention. She's a sizzling super model, fiancee to Gary Clark Jr. And just landed a cover shoot with elle magazine's Australia edition. She decided to bring her newborn son along. I felt like it would be a good way to introduce him. It was where my two worlds collided. And when the baby beckoned -- I did need to breast-feed him. He was onset with me all day. There were periods where I'd take off to feed him and I had on this beautiful outfit. And the stylist was like, wow, that looks amazing. Let's move you onset. Little did she know, that spontaneous shot would ignite an age old controversy over breast-feeding out in the open. I had no idea it was going to be a part of the magazine at that moment. It ended up as the cover of elle Australia. Her suckling son and bare breast in full view. This is something I would be an advocate for because I think breast-feeding is really important just to make it a more Normal thing in public. It would be great if we got to the point where it's such a nonissue it would never even occur to you to put a breast-feeding woman on the cover and make it a thing. But a twist, that cover only appeared in the subscriber only issue. This is the cover that appeared on regular newsstands. Sparking an online controversy with women all over the world posting pictures of breast-feeding in private and public, tweeting shame it didn't go on news stands. And if my son is hungry, I'm going to feed him. A relationship with breasts is very funny. We're totally okay with women showing almost everything, but suddenly if there's baby in front of that breast, suddenly it's not okay. They addressed the backlash saying ultimately, this is still a business. It's still my job to sell magazines. In an ideal world, no one would have an issue with seeing breast-feeding on the cover of a magazine, but it's not an ideal world. I was disappointed when they decided to change the cover that they would be using on newsstands. That says to women that they should be ashamed of showing their body, that breast-feed something not Normal, not natural and should be hidden. Rogers is a part of the breast-feeding awareness project. A lot of moms felt like the public was not super inviting and welcoming towards them when they were breast-feeding their babies or children in public. They would express that they felt whispered about. Womans were asked to cover up or even leave the premises. She says she felt ashamed to do one of the most natural things in the world. I was one of those moms that arranged my schedule around my baby's feeding schedule. I look back now and wish that I had done it differently. By founding this project and empowering moms with these images, I'm hoping at the very least I'm creating a safer environment. But she says their cause has a long way to go. In 2013, a woman claims she was harassed while not covering up during breast-feeding on a flight. Although American airlines says they have always allowed mothers to breast-feed during flight. In Hawaii, ordered a woman to prove her breast pump was real by using it. The tsa apologized and said she should have been allowed to bring the ice pack and bottles. The movement has some powerful advocates. Celebrities and super models alike are joining the cause. In 2008, this image of Angelina Jolie appeared on the cover of "W" magazine. And other stars taking to their social media pages in an attempt to make breast-feeding less taboo. But when Gisele posted this video on instagram, not all moms were cheering. I think breast-feeding is a very personal thing. It's a very personal choice and it should be private. For her to put this on instagram while she's getting her hair and makeup done is a little outrageous. To see someone who looks like that when she breast-feeds, that's the next frontier for us to grapple with. I feel like it's just a natural thing and it should be allowed and it should not be discriminated against or people shouldn't judge or have an opinion. It's a woman feeding her hungry child. Which is natural. Advocates are hoping that hash tags like this can help alleviate the scrutiny that so many women feel. There are moms out there just waiting to have a voice. And these images gave them that voice to express their support. And then a lot of them walked away with the courage to do more breast-feeding in public and even post a picture of themselves breast-feeding in public. This super model hopes that her cover with inspire more like it. And next time, make it to the real newsstand. A woman should not feel embarrassed when she's breast-feeding her child. She should not even have to think about it. It should be something that's socially acceptable. It's a beautiful bonding experience between mother and child. And women should unite and we need to take a stand for it. For "Nightline," Lindsey Davis in New York. So what do you think about breast-feeding in public? Tell us your thoughts on our Facebook page.

This transcript has been automatically generated and may not be 100% accurate.

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