Mountain Dew Pulls 'Racist' Ad

PepsiCo, which owns Mountain Dew, is not the first company to apologize for a controversial ad.
3:00 | 05/03/13

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Transcript for Mountain Dew Pulls 'Racist' Ad
It's the video everyone's talking about and no one can find a -- first attempt -- edgy comedy has given life to what may be the most controversial commercial and history. Now purged from every mainstream video portal on the Internet. Here's ABC's -- Davis on the Mountain Dew ad that has critics saying. Don't do it. Do the premise of these online and are of absurd enough -- yeah. A crazy goat who becomes obsessed with Mountain -- I mean -- They've gotten two million views since March and now there's a sequel. Which some are calling the most racist and ever. And we -- -- lined up. -- this little -- to the latest campaign for Mountain -- depicts a battered waitress on crutches being urged to identify a suspect out of -- lineup of black men. -- -- -- -- -- -- And -- It's meant to be edgy and get people talking. The -- -- is patently racist and sexist so you really camps. If there's just indisputable. At the first sign -- push back PepsiCo pulled the 62 spot. And Mountain Dew tweeted hey guys made a big mistake we remove the offensive video from all our channels hash tag fail. The online commercial was the brainchild of comedian -- rapper Tyler the creator. In a recent interview he said even he surprise -- Mountain -- went fort Tyler said he came up with the idea just five minutes of for the pitch me. So used to people -- that -- party. They actually. Like the. In a statement to ABC news Tyler the creators publicist said. It was never Tyler's intention to offend for those who -- and respect Tyler he's known for pushing boundaries and challenging stereotypes through humor. Mountain View is generally marketed to younger men. And he's now trying to make a splash in the urban market. -- like many. These are using the inner to circulate adds that might otherwise be considered too perky or -- for TV best -- Just last month the conservative Christian group one million moms urged Kmart to bully or online ad promoting free shipping ship my pants. Right here far from pulling -- -- started -- it on people TV -- -- -- Volkswagen made waves during the Super Bowl with this day. Three minutes late all and no cloud on us on a day just to witness -- -- there is because month. Said the notion of a white man from Minnesota with a Jamaican accent was racist turned to broaden the I -- we are Rome. Ultimately that I was deemed success and because it hit them that. Toe the line in appropriate ways -- that these other ads -- gone over the line and beyond. The word do is apparently a reference to that. Do with slogans. This ad is one thing they won't be doing anymore. For Nightline I'm Wendy Davis and New York.

This transcript has been automatically generated and may not be 100% accurate.

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